《知存科技科普》拼贴动画——安戈力文化

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《知存科技科普》拼贴动画——安戈力文化

安戈力

—Client / 出品方

知存科技

—Project name & type/项目名称&类型

《知存科技科普》拼贴动画

—Production House / 制作方

UGLY/安戈力

—Production Date/产出时间

2026年5月11日

—Production cycle / 制作周期

35 days

《知存科技科普》拼贴动画——安戈力文化（图ZNDEwNzkwODY0） - 宣传片 - 站酷设计师安戈力原创素材 - 站酷ZCOOL

1. BACKGROUND PROJECT

As artificial intelligence continues to evolve, the rapidly increasing volume of data is placing unprecedented demands on computing performance and energy efficiency. Under the traditional von Neumann architecture, storage and computing are separated, requiring data to travel repeatedly between memory and processors. As computing workloads grow, this constant movement gradually becomes a bottleneck that limits efficiency.Computing-in-memory provides a new approach by bringing storage and computing closer together, reducing unnecessary data movement and offering a more efficient architecture for AI computing. For the 2026 InnoCIM University Challenge, UGLY was invited to create this MG animated explainer, transforming complex chip architecture and technical concepts into an accessible visual story. Through vivid metaphors and rhythmic animation, the film introduces the principles and application value of computing-in-memory to a wider audience.

随着人工智能持续发展，快速增长的数据规模对计算性能与能源效率提出了更高要求。在传统冯·诺依曼架构中，存储与计算彼此分离，数据需要在存储器和处理器之间反复搬运。随着计算任务不断增加，频繁的数据传输逐渐成为制约效率的关键瓶颈。存算一体通过让存储与计算更加紧密地结合，减少不必要的数据搬运，为AI计算提供了一种更高效的架构思路。围绕2026 InnoCIM存算一体高校挑战赛，UGLY受邀制作本次拼贴动画科普短片，将复杂的芯片架构和技术概念转化为通俗易懂的视觉故事。影片通过生动比喻与节奏化动画，向观众介绍存算一体的工作原理及其应用价值。

《知存科技科普》拼贴动画——安戈力文化（图ZNDEwNzkwODY4） - 宣传片 - 站酷设计师安戈力原创素材 - 站酷ZCOOL

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2. STORYBOARD

The film begins with the explosive growth of AI data and the performance and energy challenges faced by traditional computing chips. To explain the separation between storage and processing, the story introduces a delivery rider as its narrative guide. “Xiaocun,” representing memory, lives in Chaoyang District, while “Xiaosuan,” representing the processor, lives in Haidian District. Every computing task requires the rider to carry data back and forth between them.A simple mathematical problem gradually turns into a long journey across roads, districts and cities. As the amount of data increases, repeated transportation becomes an efficiency bottleneck. Although traditional architectures attempt to improve data-transfer efficiency by increasing cache capacity, memory bandwidth and data channels, they still cannot fundamentally eliminate the cost of data movement.Computing-in-memory changes this relationship by integrating storage and computing within the same architecture. “Xiaocun” and “Xiaosuan” no longer need the rider to travel repeatedly, significantly reducing unnecessary movement. The film then expands from technical principles to application scenarios such as edge computing, intelligent devices, industrial systems and multimodal models, showing how computing-in-memory is becoming an essential piece of the future AI landscape.

影片从AI数据规模的快速增长切入，首先呈现传统计算芯片面临的性能与功耗压力。为了直观解释“存”“算”分离的问题，故事以一位跑腿小哥作为叙事向导：“小存”代表存储器，住在朝阳区；“小算”代表处理器，住在海淀区。每完成一次计算，小哥都要在两者之间往返搬运数据。一道简单的数学题，逐渐演变成一段跨越道路、城区乃至全国的漫长旅程。随着数据规模增加，反复搬运开始成为效率瓶颈。传统架构虽然可以通过增加缓存、提升内存带宽和扩充数据通路等方式提高传输效率，却仍然无法从根本上消除数据搬运带来的消耗。存算一体则改变了这种关系，让存储与计算在同一架构中协同完成。“小存”和“小算”不再需要跑腿小哥来回奔波，大幅减少了无效的数据搬运。影片随后从技术原理延伸至边缘计算、智能设备、工业系统和多模态模型等应用场景，展现存算一体如何成为未来人工智能发展全景中的关键拼图。

《知存科技科普》拼贴动画——安戈力文化（图ZNDEwNzkxMDUy） - 宣传片 - 站酷设计师安戈力原创素材 - 站酷ZCOOL

3. CHARACTER SETTING

The delivery rider serves as the main narrative character, turning abstract data movement into a familiar everyday experience. “Xiaocun” and “Xiaosuan” personify memory and processing, allowing the relationship between the two components to be understood through a simple delivery story. Chips, servers, robots, computers, maps and intelligent devices act as supporting visual characters, continuously extending the story from daily life to technological applications.The visual design combines collage, paper-cut textures, photography and flat graphic elements. Blue establishes the overall technological tone, while orange, yellow, turquoise and green create clear visual distinctions between characters, data and functional modules. Handwritten formulas, torn-paper edges, arrows, road signs and geometric symbols give the film a youthful and experimental quality, making the technical content more approachable for university audiences.

跑腿小哥是影片的主要叙事角色，将抽象的数据搬运过程转化为观众熟悉的日常体验。“小存”与“小算”分别将存储器和处理器拟人化，让两者之间的关系通过一次简单的跑腿故事得到直观呈现。芯片、服务器、机器人、电脑、地图和智能设备则作为辅助视觉角色，不断将故事从生活场景延伸至实际技术应用。视觉设计融合拼贴、撕纸纹理、摄影素材与扁平图形元素。蓝色奠定整体科技基调，橙色、黄色、青色和绿色则用于区分人物、数据及不同功能模块。手写公式、纸张撕边、箭头、路牌和几何符号为影片增加了年轻、实验性的视觉气质，也让面向高校群体的技术内容更具亲和力。

《知存科技科普》拼贴动画——安戈力文化（图ZNDEwNzkxMzA4） - 宣传片 - 站酷设计师安戈力原创素材 - 站酷ZCOOL

《知存科技科普》拼贴动画——安戈力文化（图ZNDEwNzkxMzEy） - 宣传片 - 站酷设计师安戈力原创素材 - 站酷ZCOOL

4. CAMERA VOICE DESIGN

The camera follows the delivery route as the visual narrative thread. Maps, roads and directional arrows create continuous movement, while diagrams, presentation screens and comparison charts explain the difference between traditional computing and computing-in-memory. Push-ins, pull-outs, lateral transitions and scale changes allow the film to move smoothly between microscopic chip structures and larger application scenarios.

镜头以跑腿小哥的配送路线作为视觉线索，通过地图、道路和方向箭头形成持续向前的运动感；同时利用结构图、演示屏幕和对比图表，解释传统计算架构与存算一体之间的区别。推近、拉远、横向移动与画面尺度变化，让影片可以在芯片内部结构和更广阔的应用场景之间自然切换。

《知存科技科普》拼贴动画——安戈力文化（图ZNDEwNzkxMzMy） - 宣传片 - 站酷设计师安戈力原创素材 - 站酷ZCOOL

《知存科技科普》拼贴动画——安戈力文化（图ZNDEwNzkxMzM2） - 宣传片 - 站酷设计师安戈力原创素材 - 站酷ZCOOL

Torn-paper transitions, handwritten annotations, photographic cutouts and animated graphic elements maintain a lively collage rhythm throughout the film. Technical information is introduced progressively through diagrams and visual comparisons, ensuring that complex concepts remain clear without slowing the pace.The sound design is led by clear explanatory narration, supported by upbeat electronic music and rhythmic transition effects. The combination of voice, motion and graphic cues guides the audience through each technical point, creating a science communication film that is both informative and engaging.

撕纸转场、手写标注、摄影素材剪贴和动态图形元素共同维持轻快的拼贴节奏。技术信息通过结构拆解和视觉对比逐步展开，在保证叙事速度的同时，让复杂概念保持清晰易懂。声音设计以清晰的科普旁白为主，搭配轻快的电子音乐和富有节奏感的转场音效。旁白、动画与图形提示相互配合，引导观众逐步理解每一个技术要点，使整支影片兼具知识性、趣味性与传播力。

The line drawing shows the effect separately

线稿图单独展示效果

《知存科技科普》拼贴动画——安戈力文化（图ZNDEwNzkxNDI0） - 宣传片 - 站酷设计师安戈力原创素材 - 站酷ZCOOL

Comparison of line draft and scene display

线稿与场景展示对比效果

《知存科技科普》拼贴动画——安戈力文化（图ZNDEwNzkxNDQw） - 宣传片 - 站酷设计师安戈力原创素材 - 站酷ZCOOL

《知存科技科普》拼贴动画——安戈力文化（图ZNDEwNzkxNDQ0） - 宣传片 - 站酷设计师安戈力原创素材 - 站酷ZCOOL

《知存科技科普》拼贴动画——安戈力文化（图ZNDEwNzkxNDQ4） - 宣传片 - 站酷设计师安戈力原创素材 - 站酷ZCOOL

5. SPECIAL EFFECTS

《知存科技科普》拼贴动画——安戈力文化（图ZNDEwNzkxNDUy） - 宣传片 - 站酷设计师安戈力原创素材 - 站酷ZCOOL

《知存科技科普》拼贴动画——安戈力文化（图ZNDEwNzkxNDU2） - 宣传片 - 站酷设计师安戈力原创素材 - 站酷ZCOOL

《知存科技科普》拼贴动画——安戈力文化（图ZNDEwNzkxNDYw） - 宣传片 - 站酷设计师安戈力原创素材 - 站酷ZCOOL

《知存科技科普》拼贴动画——安戈力文化（图ZNDEwNzkxNDY0） - 宣传片 - 站酷设计师安戈力原创素材 - 站酷ZCOOL

6. SPECIAL EFFECTS

《知存科技科普》拼贴动画——安戈力文化（图ZNDEwNzkxNDg0） - 宣传片 - 站酷设计师安戈力原创素材 - 站酷ZCOOL

《知存科技科普》拼贴动画——安戈力文化（图ZNDEwNzkxNDg4） - 宣传片 - 站酷设计师安戈力原创素材 - 站酷ZCOOL

《知存科技科普》拼贴动画——安戈力文化（图ZNDEwNzkxNDky） - 宣传片 - 站酷设计师安戈力原创素材 - 站酷ZCOOL

《知存科技科普》拼贴动画——安戈力文化（图ZNDEwNzkxNDk2） - 宣传片 - 站酷设计师安戈力原创素材 - 站酷ZCOOL

《知存科技科普》拼贴动画——安戈力文化（图ZNDEwNzkxNTAw） - 宣传片 - 站酷设计师安戈力原创素材 - 站酷ZCOOL

7. ON SITE

《知存科技科普》拼贴动画——安戈力文化（图ZNDEwNzkxNTA4） - 宣传片 - 站酷设计师安戈力原创素材 - 站酷ZCOOL

8. HD WALLPAPERS

—SCRIPTWRITER /编剧&策划

YU YUEWEN

—STORYBOARD /分镜

YU YUEWEN

—ORIGINALPAINTER /原画师

LEI XULIAN

—MIDDLEPICTURE /中间画

SHI JIUER

—SCENE TEACHER /场景师

CAI JIALE

—COLOR SETTING /色定

TANG CHAOLAN / YA JIE

—DIRECTOR /导演

SHUIZHI YIN

—ANIMATOR /动画师

ZHOU MINHUI / HUANG QIAN

WANG SHENGUO

—SYNTHESIS /合成

ZHOU MINHUI

—SOUND&MIX /音效/混录/录音

WANG SHENGUO

9. UGLY INTRODUCTION

《知存科技科普》拼贴动画——安戈力文化（图ZNDEwNzkxNTQ4） - 宣传片 - 站酷设计师安戈力原创素材 - 站酷ZCOOL

中国蕞丑的一家MG动画公司——（UGLY），专门服务国内广告同行、代理方、4A、甲方、乙方、丙方或丁方公司。在合作过程中以耿直、宅心仁厚的特点深受合作伙伴的热捧及引荐，迅速在业界打开名声。

UGLY, the ugliest Motion Graphics company in China, specializes in serving the domestic advertising peers, agents, 4A, Party A, Party B、Party C or Party D companies. In the process of cooperation, it was highly praised and recommended by partners with its honest and kind-hearted characteristics, and quickly opened its reputation in the industry.

自2014年成立至今，（上海、厦门）拥有在职技术性专业人才97位，全国居家办公370多位；运用AE、C4D、逐帧、代码等高技术手段制作前沿风格MG动画作品，服务1148个项目准时交付率高达92.9%，每月可以同步进行近 50 条MG动画生产线，服务的品牌项目既有众多耳熟能详的大品牌也有初创及小众品牌，属于名副其实的动画代理源头厂家。

Since its establishment in 2014, UGLY (In Shanghai and Xiamen) has 97 in-service technical professionals and more than 370 domestic office workers nationwide; Using high-tech means such as AE, C4D, frame-by-frame code and other high-tech methods to produce cutting-edge style MG animation works .The on-time delivery rate of more than 1148 projects has reached 92.9%, and nearly 50 MG Motion Graphics production lines can be synchronized every month. The brand projects served include many well-known brands as well as start-ups and niche brands, which are worthy of the name of the animation agency source manufacturer.

取名于英文单词UGLY（丑英译），公司Slogan“丑从未如此艺术”，现业界的评价：MG动画=安戈力，安戈力=MG动画，已形成行业符号，提到国内MG动画基地，你会想起安戈力。

UGLY is named after the English word UGLY (Ugly English translation). The company Slogan "Ugly has never been so artistic". Now the industry's evaluation: MG animation=UGLY, UGLY=MG animation, has formed an industry symbol. When you mention the domestic MG animation base, you will think of UGLY.

©UGLY安戈力

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