至简至纯｜SIMPLIPURE 轻奢深海胶原肽饮包装全案

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整体设计紧扣「至简至纯」品牌调性，礼盒选用方形硬质覆膜开窗礼盒，盒身中部长方形透明 PET 开窗，直观展露内部茶色玻璃瓶饮品，可视化结构佐证配方纯净无多余添加。

The design strictly follows the brand tone of

. The square rigid laminated gift box features a central rectangular transparent PET window to display the amber glass bottles inside directly, visually proving the pure formula with no redundant fillers.

内服美容赛道同质化日趋严重，市面胶原蛋白产品普遍依靠夸张营销、繁复奢华包装拉高溢价，原料成分透明度薄弱，与都市精英女性追求精简护肤、成分透明、低负担养护的核心需求相悖。

SIMPLIPURE 锚定品牌核心主张「Stay Simple，Stay Pure 至简至纯」，跳出传统保健品浮夸包装套路，依托深海鳕鱼酶解≤5000DA 小分子活性胶原核心技术，打造高吸收轻卡胶原蛋白肽饮标杆单品。

本次包装体系以开窗可视礼盒落地极简美学，运用低饱和莫兰迪粉、紫色做风味视觉区分，覆盖日常自饮、节日礼赠、闺蜜伴手礼多元消费场景。以克制高级的视觉语言传递「无冗余添加、硬核护肤功效」产品内核，打通线上内容种草、线下实体零售双渠道品牌视觉体系，塑造纯净轻奢型内服护肤差异化品牌识别。

The oral beauty industry faces severe homogenization. Most collagen products boost premium pricing through exaggerated marketing and overcomplicated packaging, paired with low ingredient transparency, which conflicts with urban elite women’s demand for streamlined skincare, transparent ingredients and low-burden beauty maintenance.

Adhering to the brand core motto

, SIMPLIPURE abandons flashy conventional packaging for health supplements. Supported by deep-sea cod enzymatic hydrolysis technology to produce ≤5000DA small-molecule active collagen peptides, the brand launches a flagship high-absorption & low-calorie collagen peptide drink.

The packaging adopts a windowed gift box to interpret minimalist aesthetics, using low-saturation Morandi pink and purple to distinguish product flavors. It adapts to diversified scenarios including daily self-care, holiday gifting and souvenir for friends. Restrained premium visuals convey the brand core of zero redundant additives and tangible skincare efficacy. The unified visual system empowers both social media content marketing and offline retail, building distinctive brand recognition as a pure light-luxury oral skincare brand.