治愈系小黑泰迪IP形象｜COCO 可可品牌吉祥物全案设计

原创工作室吉祥物 IP｜小黑泰迪 COCO 可可全案设计

以创始人真实宠物故事为内核打造治愈系卡通 IP，包含 3D 立体形象、扁平化插画、IP 字体 LOGO、品牌释义整套视觉体系，可用于潮玩周边、品牌宣传、文创产品、空间视觉延展使用，分享整套 IP 设计提案。

Original Studio Mascot IP | Full Design of Black Teddy COCO

A healing cartoon IP created based on the founder’s real pet story. The complete visual system includes 3D stereoscopic image, flat illustration, IP font & LOGO, brand interpretation. Suitable for trendy toys, brand promotion, cultural creation products and space visual derivation. Share the complete IP design proposal.

本次 IP 吉祥物「COCO 可可」为成都不止设计（BZ DESIGN STUDIO）品牌官方自研 IP 形象。工作室业务覆盖品牌 IP 打造、视觉平面、影视文创、空间导视、产品包装等全品类设计，坚持「不止于设计，更超越期待」的核心品牌理念。

为具象化工作室长期以来温暖、走心的品牌气质，以创始人童年陪伴型宠物为原型，落地这款二头身卡通小狗 IP，作为工作室官方吉祥物，用于品牌对外形象展示、文创衍生品开发、品牌宣传物料、社交视觉头像、周边潮玩延展等多元场景使用，用萌系治愈视觉弱化商业距离感，传递温柔陪伴的品牌情绪价值。

This mascot IP "COCO" is an in-house original IP of Chengdu BZ Design Studio. The studio covers full-category design services including brand IP creation, visual design, film & cultural creation, space guidance, product packaging, etc., adhering to the brand philosophy of "Beyond Design, Beyond Expectation".

To visualize the warm and sincere brand temperament of the studio, we created this chibi cartoon dog IP based on the founder’s childhood accompanying pet as the official mascot of the studio. It can be applied in diversified scenarios such as brand image display, cultural and creative derivative development, brand promotional materials, social media avatar, trendy peripheral products, etc. The cute healing visual weakens commercial sense and delivers emotional value of gentle companionship.

COCO 可可是工作室创始人人生里第一只小黑泰迪，从创始人少年时期就一路相伴，见证了创始人的青春成长、职场历练、创业筑梦的全部人生历程，是独属于 BZ 不止设计最珍贵的温情羁绊。

设计师将这段长久治愈的陪伴情谊具象化为卡通 IP 形象：蓬松卷曲的黑色泰迪毛发、薄荷绿波点晚安斗篷搭配星星配饰，代表星光陪伴、治愈安眠；圆乎乎腮红、闪亮星星眼塑造软萌亲和的性格。

IP 核心 slogan：陪伴成长，点亮每一天

三大核心性格标签：温暖陪伴、轻松治愈、点亮灵感。

可可如同一直守在身边的小伙伴，消解疲惫、治愈焦虑，用柔软的陪伴给予创作灵感与情绪慰藉，也是工作室温柔、踏实、长久赋能客户的精神缩影。

COCO is the first black Teddy dog of the studio founder. It accompanied the founder from adolescence all the way, witnessing the founder’s youth growth, career experience and entrepreneurial journey, which is the precious warm bond exclusive to BZ Design.

Designers visualized this long-term healing companionship into a cartoon IP image: fluffy curly black Teddy fur, mint green polka dot night cape matched with star accessories symbolize starlight companionship and soothing comfort; chubby blush and sparkling star-shaped eyes shape a cute and approachable personality.

Core IP Slogan: Grow With Companion, Light Up Every Day

Three core personality labels: Warm Companionship, Relax & Healing, Inspire Creativity.

Just like a loyal friend staying beside you all the time, Coco relieves tiredness and anxiety, brings creative inspiration and emotional comfort with tender companionship. It also reflects the studio’s spirit of being gentle, reliable and empowering clients persistently.

出品机构：成都不止设计（CHENGDU BZ STUDIO DESIGN）

版权归属：2026 不止设计 DESIGN CENTRE

全案设计：BZ 不止设计 IP 设计团队

项目包含：IP 三维潮玩建模、扁平化插画延展、LOGO 字体设计、品牌视觉规范、吉祥物应用场景基础版式提案

创作说明：整套 IP 从原型故事梳理、角色人设塑造、3D 立体形象建模、平面插画衍生、品牌 LOGO 字体搭配做一体化落地，兼顾潮玩手办落地可行性、平面物料商用适配性、品牌调性契合度。

Producer: Chengdu BZ Studio Design

Copyright: 2026 BZ Design Centre

Full Case Design: BZ Design IP Design Team

Project Content: IP 3D Trendy Figure Modeling, Flat Illustration Derivation, LOGO & Font Design, Brand Visual Specification, Basic Layout Proposal for Mascot Application Scenarios

Creation Description: The whole IP realizes integrated implementation from prototype story sorting, character setting, 3D stereoscopic modeling, flat illustration derivation, to brand LOGO & font matching. It takes into account the manufacturability of trendy figures, commercial adaptability of graphic materials and brand tone matching.

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