Lexis粒刻 | 轻调味品牌全案设计

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Lexis粒刻，一个专注于健康轻调味的现代食品品牌，倡导低钠、纯净与高品质的饮食理念。粒刻不仅仅是一款调味品，更是一种自律而不失美味的生活方式表达。希望以轻调味还原食材本真的鲜美，让健康饮食自然融入每一天，诠释克制、平衡与品质并存的生活美学。

Lexis, A modern food brand dedicated to healthy, light seasoning, promoting a diet philosophy centered on low sodium, purity, and high quality. Liker is more than just a seasoning—it's an expression of a disciplined yet delicious lifestyle. We aim to restore the natural freshness of ingredients through subtle flavoring, making healthy eating a seamless part of everyday life, embodying a refined aesthetic that blends restraint, balance, and quality.

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团队 | Team

市场分析 | 栗子、阿七

用户分析 | 阿七、栗子、小初

品牌策划 | 栗子 、小初

视觉设计 | 小初

PS：未经允许，不得转载盗用至小红书/ 抖音/淘宝等其他媒体平台