摘要酱香白酒品牌包装及瓶型全案策划定位设计上海因心

摘要白酒，以书为器

融酒道与文脉于一体。瓶身撷取翻开书卷的艺术形态，两侧舒展书页层次利落分明，中部书脊巧妙演化为酒瓶主体，将实用功能与东方美学浑然相融。

自古酒与诗书共生，文人把酒抒怀，以文载道。书本造型寄托美好寓意：开卷品读，启瓶品酿。滴滴佳酿，皆是岁月沉淀的时代华章；旋开瓶盖，恰似翻开一卷白酒文化典籍。

突破传统白酒瓶型固有范式，外观辨识度十足。适配商务宴请、佳节馈赠，亦适合陈设收藏。举杯浅酌，品读时光酝酿的故事，诠释摘要白酒 “文以载酒，酒叙华章” 的品牌内核。

Zhaiyao Baijiu regards books as its vessel, blending liquor culture and literary heritage. Shaped like an open book, it features well‑laid‑out stretched pages, with the book‑spine forming the bottle body, where function and aesthetics complement each other perfectly.

Liquor goes hand in hand with poetry and literature, and culture carries noble thoughts. Read upon opening the book, savour upon opening the bottle. Twisting off the cap is like opening a volume of baijiu classics. Every drop of fine liquor embodies splendid chapters refined by years. Boasting a highly‑recognizable innovative shape, it suits banquets, gift‑giving as well as display and collection. It interprets the brand essence: “Culture embodies liquor; liquor narrates magnificent chapters.”