广州/平面设计师/38天前/431浏览
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设计以“书读经典,酒饮摘要”为核心创意,将东方典籍的文化意象融入酒瓶与礼盒设计之中。
整体采用书本式造型,象牙白主色传达温润如玉、素雅克制的东方气质,瓶身书脊、封面浮板与礼盒书脊结构相互呼应,使产品如同一册值得珍藏的经典著作;品牌“摘要”以香槟金立体工艺呈现,辅以朱砂红印章与圆形识别符号,在简洁留白中建立鲜明的品牌记忆。
瓶盖以“金页揭印”为设计意象,通过鎏金书页、朱砂书签与藏书印的组合,寓意开启典籍、摘取精华,顶部二维码进一步转化为当代“数字藏书印”,兼具文化表达与防伪溯源功能。
整体设计以金、白、朱砂红构成克制而高级的视觉秩序,在传统书香文化与现代极简美学之间取得平衡,诠释“摘万物魁首,聚一生至要”的品牌内涵,塑造具有收藏感、仪式感与商务礼赠价值的珍品形象。
The design is centered around the concept of "reading classics in books and sipping summaries in wine", integrating the cultural connotations of Eastern classics into the design of the wine bottles and gift boxes.
The overall design adopts a book-like shape. The ivory white color conveys a gentle and refined Eastern temperament. The spine of the bottle, the floating board on the cover, and the spine of the gift box all correspond to each other, making the product like a classic work worthy of being cherished. The brand "summary" is presented in a champagne gold three-dimensional technique, complemented by a vermilion red seal and a circular identification symbol. In the simple blank space, a distinct brand memory is established.
The bottle cap is designed with the imagery of "gold pages being unfolded". Through the combination of gilded pages, vermilion bookmarks and book seals, it symbolizes opening the classics and extracting the essence. The top QR code is further transformed into a contemporary "digital book seal", possessing both cultural expression and anti-counterfeiting traceability functions.
The overall design is composed of gold, white and vermilion red, creating a restrained and elegant visual order. It strikes a balance between traditional scholarly culture and modern minimalist aesthetics, interpreting the brand's connotation of "picking the top of all things and gathering the most important aspects of life", and shaping a precious image with collectible, ritualistic and business gift value.
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