东方入境|大运河主题香礼设计

本项目以京杭大运河文化为设计原点，围绕线香、塔香礼盒打造了一套完整的包装视觉体系，涵盖品牌概念、礼盒包装、香品包装、辅助图形、宣传物料及应用延展。从运河水系、历史文脉与东方人文意境中提炼设计语言，将河道纹理、城市肌理、传统纹样等文化元素进行当代视觉转译，让文化、香气与生活方式产生新的连接。

This project takes the culture of the Beijing-Hangzhou Grand Canal as the design starting point. It has created a complete packaging visual system around incense sticks and tower incense boxes, covering brand concepts, box packaging, incense packaging, auxiliary graphics, promotional materials and application extensions. The design language is extracted from the water system of the canal, historical context and Eastern humanistic意境. Cultural elements such as river texture， urban texture and traditional patterns are translated into contemporary visual forms， creating new connections between culture， aroma and lifestyle.