颐本方 | 东方滋补养生品牌设计

本次品牌视觉设计深度溯源东方宋式美学，以传统汝瓷文化为核心创作基底，契合滋补品类温润、纯粹、天然的品牌内核，打造兼具古典气韵与现代高级感的视觉体系。

品牌主色调甄选汝瓷天青色，取自古瓷雨过天青的极致雅韵。天青色澄澈温润、素雅清透，摒弃浓烈张扬的色彩表达，完美诠释东方养生文化“温润中和、自然平衡”的核心理念，既承载着千年中式美学的静谧质感，又贴合滋补产品天然养身、温和滋养的品类特质，塑造干净高级、治愈舒缓的品牌视觉印象。

品牌辅助图形灵感源自古瓷浮雕纹样，萃取传统瓷器浮雕纹路的细腻肌理与雅致构图。纹样延续中式传统工艺的精致韵律，线条流畅含蓄、层次细腻立体，复刻古瓷精工细作的匠心质感。同时简化繁复古纹，保留浮雕立体的光影层次与东方规整美学，规避传统纹样的厚重陈旧感。

整体视觉将汝瓷的清雅色彩与浮雕纹样的匠心工艺相融，以极简现代的设计语言重构传统东方美学。既传递出品牌根植东方本草滋补、传承古法匠心的文化底蕴，又适配当代审美与市场视觉趋势，凸显品牌纯粹、高端、自然的东方滋补品牌调性。

This visual identity is inspired by the refined aesthetics of Song Dynasty China, with Ru porcelain as the core creative reference. Its quiet elegance, soft texture, and sense of purity naturally align with the brand’s focus on gentle nourishment, natural wellness, and long-term care.

The primary color is drawn from Ru porcelain’s iconic celadon blue, known for its clear, calm, and understated beauty. It reflects the Eastern philosophy of harmony, balance, and subtle healing, creating a clean, premium, and soothing visual impression.

The supporting patterns are inspired by traditional porcelain reliefs. Their delicate lines and layered texture are simplified into a more modern graphic language, preserving the craftsmanship and depth of ancient ceramics while avoiding an overly traditional or heavy appearance.

Overall, the visual system reinterprets Eastern heritage through a minimal and contemporary approach, presenting the brand as pure, premium, natural, and culturally rooted.

By：H27_Design