FRESHER丨宠物品牌全案设计/LOGO/IP

项目丨PROJECT

宠物品牌全案设计

-

服务丨SERVICE

LOGO/VI设计/IP设计

-

品牌设计师 | DESIGNER

阿六-品牌设计

-

FRESHER 探鲜者，洞察都市养宠人对宠物新鲜健康饮食的需求与“原料不透明、营养不科学、性价比失衡”的痛点，以守护猫咪全生命周期健康为初心，以坚持全球寻鲜、科学配比，严选优质鲜食原料、拒绝劣质添加，依托特色视觉体系与萌宠IP传递“新鲜、科学、温暖”调性，致力于成为陪伴养宠人、守护毛孩健康的中端优质鲜食猫粮标杆品牌。

-

FRESHER addresses urban cat owners’ core demands for fresh, healthy pet food while solving industry pain points such as opaque ingredients, unscientific nutrition and poor value for money. Guided by the mission of protecting feline lifelong health, we source global premium fresh ingredients with scientific formulas and zero low-quality additives. Through a unique visual system and lovely pet IP, the brand conveys a tone of freshness, professionalism and warmth, aiming to become a benchmark mid-tier premium fresh cat food brand for every furry family.