云迹游 旅行品牌提案 【逐浪派对】

项目   丨PROJECT

云迹游 | YUNJIYOU

服务   丨SERVICE

品牌设计/平面设计

【云迹游】是为轻户外、深体验、慢旅行而做的品牌设计，它面向年轻群体与都市探索者，聚焦三条产品线：轻量徒步、在地文化、摄影旅行。不追求打卡式观光，而是主张用脚步丈量真实的山野，用感受收藏在地的温度。

Crafted for lightweight outdoor adventures, immersive local experiences and slow-paced travel, Yunji Travel targets young travelers and urban explorers with three core product lines: lightweight hiking, indigenous cultural immersion and photography-focused trips.Rejecting superficial check-in sightseeing, the brand advocates wandering through genuine wilderness on foot and preserving the authentic warmth of local destinations through heartfelt experiences

牌核心理念——

云起山野，迹由心生。

旅行不是赶路，是与自然对话，与自我相遇。

三个关键词：诗意自然 · 随心探索 · 治愈松弛

Core Brand Philosophy——

Rise with clouds o'er mountains; trails follow the heart.

Travel is not rushing onward, but conversing with nature and reconnecting with yourself.

Poetic Nature・Free Exploration・Restorative Relaxation