[燃仔] IP设计

品牌以 “燃仔” 为 IP 形象，将 “燃烧的游戏魂” 作为精神内核，既承载了硬核玩家 “上分、carry、逆风翻盘” 的竞技爽感，又自带潮酷可爱的反差魅力。

我们专注于为年轻玩家打造兼具潮流设计感与游戏属性的内容与周边，让 “不服输、敢冲敢赢” 的游戏精神，通过品牌视觉、产品与场景传递给每一位玩家，成为玩家社群里自带热血 buff 的潮流符号。

The brand takes "Burning Boy" as its IP image and "Burning Game Soul" as its spiritual core. It not only carries the competitive and exciting feeling of hardcore players "getting points, carrying, and flipping against the wind", but also has its own cool and cute contrasting charm.

We focus on creating content and peripherals that combine trendy design and gaming attributes for young players, allowing the gaming spirit of "never give up, dare to charge and win" to be conveyed to every player through brand visuals, products, and scenes, becoming a trendy symbol of passionate buffs in the player community.