「维界Vimundo」AR智能眼镜 - 品牌视觉系统

Vimundo 是一款主打实时翻译与实景导航的 AR 智能眼镜。它的核心功能是帮助用户在全球各地跨越语言障碍，无缝沟通与出行。本方案为其打造了完整的品牌视觉识别系统。

Vimundo is an AR smart glasses brand focusing on real-time translation and navigation. Its core function is to help users overcome language barriers and travel seamlessly across the globe. This project establishes its complete brand visual identity system.

LOGO 的核心灵感来源于“取景框”与“地球”。这款眼镜的本质是用户看世界的窗口，因此我们构思了“取景框聚焦在全球”的画面，并提取了这一几何构图的

作为最终的 LOGO 图形。它直观地表达了产品对现实环境的捕捉与框选。LOGO 中央留出的圆形负空间，天然契合了相机“聚焦”的动作，以及导航场景中“去哪里、通往哪里”的概念。因此，在包装、画册的延展设计中，我们刻意保留了这一中心圆，并以此为原点，向外做放射状延展，确保品牌视觉的高度统一。

The core inspiration for the logo stems from a "viewfinder" and the "Earth." Since the essence of these glasses is to serve as a window for users to view the world, we conceptualized the image of a "viewfinder focusing on the globe" and extracted the negative space from this geometric composition to form the final logo mark. This intuitively conveys the product's ability to capture and frame the physical environment. The circular negative space at the center of the logo naturally resonates with a camera's "focus" and the navigational concept of "where to go." Consequently, in the extended designs for packaging and brochures, we intentionally retained this central circle, using it as an origin point for radial extensions to ensure a highly unified brand visual identity.