仓小颉｜仓颉小镇文化IP形象及文创延展设计

本项目围绕仓颉文化IP体系构建展开，以文字始祖仓颉文化为核心，以仓颉小镇文旅场景需求为载体，完成IP形象塑造、视觉系统构建、文创开发及多场景应用延展。设计试图通过年轻化、趣味化的表达方式，将传统文化内容转译为更具传播力、体验感与商业价值的文旅IP体系。

This project is centered around the construction of the Cangjie Cultural IP system. It takes the Cangjie culture, the originator of writing, as the core, and uses the cultural tourism scenarios of Cangjie Town as the carrier to complete the shaping of the IP image, the construction of the visual system, the development of cultural products, and the extension of multi-scenario applications. The design aims to transform traditional cultural content into a more communicative, experiential and commercially valuable cultural tourism IP system through youthful and entertaining expression methods.

围绕文旅消费场景，项目进一步完成表情系统、徽章挂件、包装系统、玩偶产品、主题文创及空间应用等多维延展，形成覆盖“内容传播—场景体验—产品转化”的完整文创生态。

Centering on the cultural tourism consumption scenarios, the project has further expanded in multiple dimensions, including the expression system, badge accessories, packaging system, doll products, theme cultural products and space applications, forming a complete cultural tourism ecosystem covering "content dissemination - scene experience - product transformation".