护肤品系列产品包装设计
北京/平面设计师/3天前/1213浏览
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护肤品系列产品包装设计
ARISO 系列的设计,最终指向的不是 “
产品的好看
”,而是 “
生活方式的表达
”。
在快节奏的日常里,护肤常常被简化成 “
任务式流程
”,而我们希望通过这套设计,让护肤回归它的本质 —— 它不是为了迎合他人的审美,而是为了照顾自己的感受;它不是冰冷的科学步骤,而是一场属于自己的、不被打扰的温柔仪式。
当你把这些形态各异的瓶瓶罐罐摆上化妆台,它们不再是护肤品,而是一套属于你的 “情绪装置”:三角形的张力提醒你保持活力,圆形的温柔安抚你的疲惫,半弧形的庇护给你安全感。它们会成为你生活的一部分,见证你每一次与自我和解的时刻。
The design of the ARISO series ultimately aims not at "the beauty of the product", but at "the expression of lifestyle".
In the fast-paced daily life, skincare is often simplified into a "task-oriented process", and we hope that through this design, skincare can return to its essence - it is not to cater to others' aesthetic preferences, but to take care of one's own feelings; it is not a cold scientific procedure, but a gentle ritual that belongs to oneself and is not disturbed.
When you place these various-shaped bottles and jars on the makeup table, they are no longer skincare products, but a set of "emotional devices" that belong to you: the triangular tension reminds you to stay energetic, the circular softness soothes your fatigue, and the semi-arc shape shelters you with a sense of security. They will become a part of your life, witnessing each moment of your reconciliation with yourself.
我们希望 ARISO 的用户,在使用产品时,不止是在护理肌肤,更是在通过这些几何与色彩,感知自己的情绪,接纳自己的状态。护肤的终点,从来不是完美的肌肤,而是在这个过程中,找到与自己相处的节奏,学会温柔地对待自己。
而这,正是 ARISO 系列设计的终极深意:
以形为序,以色为语,让护肤,成为一场与肌肤、与自我的永恒对话。
We hope that ARISO's users, when using the product, will not only care for their skin, but also perceive their emotions and accept their current state through these geometries and colors. The ultimate goal of skincare is never to achieve perfect skin; rather, it is to find the rhythm of getting along with oneself during this process and learn to treat oneself gently.
And this is precisely the ultimate meaning of the design of the ARISO series:
using form as an order, and using color as a language, making skincare become an eternal dialogue with the skin and oneself.
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