黎黎与雨雨 · 西双版纳文旅IP形象设计

本项目为西双版纳文旅打造专属IP形象“黎黎与雨雨”。设计以热带雨林生态、民族文化气质与地域旅游记忆为核心，完成IP角色设定、三视图造型、视觉系统、衍生周边及文旅场景应用延展，构建一套兼具文化识别、传播属性与商业转化力的文旅IP体系。

This project is dedicated to creating an exclusive IP character "Lili and Yuyu" for the tourism and culture industry in Xishuangbanna. The design is centered around the tropical rainforest ecology, ethnic cultural atmosphere, and regional tourism memories. It involves the creation of the IP character's design, three-view graphic representation, visual system, derivative products, and application extension in tourism scenarios, to build a tourism IP system that combines cultural recognition, communication attributes, and commercial transformation capabilities.

通过玩偶、文创、导视物料、场景海报及空间展示等多维延展，IP形象进一步融入游客体验之中，在轻松可爱的外表下，承载西双版纳独有的自然生命力与文化温度。

Through various extensions such as dolls, cultural products, wayfinding materials, scene posters and space displays, the IP image is further integrated into the tourists' experience. Beneath its cheerful and adorable appearance, it carries the unique natural vitality and cultural warmth of Xishuangbanna.