MaH：出海包袋品牌视觉形象打造｜品牌VI系统设计

MaH

Founded in 2010, MaH is a bag brand dedicated to young lifestyles. Its original concept was simple: to create a lightweight, durable, and spacious backpack that meets people's most fundamental and practical daily needs.To align with this easygoing brand tone, we helped the client slim down their originally lengthy and hard-to-remember brand name into "MaH." Visually, we applied a clean, staggered alignment to the letters "M," "a," and "H," giving the logo a fun and trendy edge. This combination perfectly captures the "simple yet youthful" brand image—a concept that seems straightforward but is notoriously difficult to express brilliantly. It allows users to feel a sense of youthful, joyful living at first glance, effectively resolving the brand's communication challenge of failing to resonate with its target consumers.As the brand has grown, MaH has successfully expanded into over 30 countries worldwide. It continues to pack youth pop culture and playful elements into clean, effortless designs, influencing the lifestyle of an ever-growing community of young people. We are incredibly fortunate that our visual design has been able to accompany our client in achieving their business aspirations.

MaH 成立于 2010 年，是一个聚焦年轻人生活方式的包袋品牌。它最初的想法很简单：做一只轻便、结实、能装的双肩包，解决大家日常出门最基本也最实在的需求。 配合这种轻松的品牌调性，我们帮助客户将原本冗长难以记忆的品牌名称瘦身为“MaH”。在视觉呈现上，将 “M、a、H” 三个字母做了一次干脆的错位处理，使它具有趣味、潮流感。这套组合手法将“简单”、“年轻”这种看似简单实则难以出色表达的品牌形象精准地描摹出来，让用户在看到它的第一眼，就能感受到一种年轻、愉悦的生活状态，解除了品牌无法引起目标消费者共鸣的传播困难。 随着品牌的发展，MaH 目前已经在全球 30+ 国家成功出海，不断将年轻流行文化和趣味装进一个个干净轻松的设计里，影响着越来越多年轻群体的生活方式。很幸运我们的这套视觉可以陪伴客户实现自己的事业理想。

Client：MaH

Service：品牌概念企划／品牌价值提炼／视觉识别系统设计

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