幕幕 MUMU｜北京天桥艺术中心吉祥物IP设计

《幕幕 MUMU》是为北京天桥艺术中心打造的原创吉祥物IP设计项目。项目围绕“剧场、幕布、面具、表演与陪伴”展开，完成了IP形象设定、三视图、色彩系统、角色延展、主题海报、礼袋包装、徽章挂件、服装周边及商业空间装置等一整套视觉延展设计。

"MUMU" is an original mascot IP design project specially created for Beijing Tianqiao Art Center. The project is centered around "theatre, curtains, masks, performances and companionship", and has completed a series of visual extension designs including the IP character design, three-view drawings, color system, character expansion, theme posters, gift bag packaging, badge accessories, clothing accessories and commercial space installations.

幕幕，是“幕布”的幕，也是舞台开启前那一瞬间的期待。我们将它设定为一只藏在面具下的百灵鸟：它来自剧场，也属于观众；既有表演的仪式感，也保留着柔软、天真和一点点笨拙的可爱。

Maou is both the "curtain" of a stage and the anticipation at the moment before the stage is opened. We have set it as a sparrow hidden beneath a mask: it comes from the theater and belongs to the audience; it has the ritualistic sense of performance, while also retaining its softness, innocence and a little bit of the endearing clumsiness.

幕布拉开，故事开始；而幕幕，就是那个让艺术发生得更轻盈、更有温度的存在。

The curtain rises, and the story begins; and each scene is that very presence that makes art more light-hearted and warmer.