海外电商品牌视觉识别手册

This GlocalMe Visual Identity Guideline is developed as a supplemental and practical extension of the existing brand VI system, with a stronger focus on overseas e-commerce applications, including the official independent website, Amazon, social media advertising, and multilingual online platforms.

The guideline is built around the key needs of e-commerce visual implementation: brand consistency, platform adaptability, and communication efficiency. It strengthens the use of the Logo as a supergraphic element to enhance brand recognition within image-based layouts; standardizes the use of the General Sans type system to support copyright compliance, a modern technological tone, clear information hierarchy, and multilingual readability; expands the supporting color system to better serve promotional campaigns, technology-focused communication, brand activities, and different project needs; and further defines image atmosphere and layout principles to create a more professional, consistent, and international brand presence across online touchpoints.