亚马逊Amazon视觉全案 * 吹风机 | AIGC赋能
东莞/平面设计师/13天前/1923浏览
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亚马逊Amazon视觉全案 * 吹风机 | AIGC赋能
本项目围绕一款跨境电商高速吹风机展开,从产品定位、视觉风格、场景表达、独立站页面到亚马逊套图进行系统化设计。
相比单纯展示产品外观,我更希望通过视觉建立用户对产品性能的直接感知:高速、稳定、便携、可靠。因此整体画面选择了暗色科技基调、强聚焦光线与高对比场景,将产品放入木工清洁、户外生火、车载清洁、电子设备除尘等真实使用语境中,让功能卖点转化为更具记忆点的视觉画面。
这次项目的重点,是在跨境电商常见的“信息表达”和“品牌质感”之间找到平衡。页面需要清晰传递卖点,但不能停留在参数堆叠;画面需要具备销售转化力,同时也要保持品牌视觉的统一与克制。
最终希望呈现的是一套更完整的产品视觉系统:既服务于亚马逊页面的转化效率,也能够支撑品牌在独立站、视频内容和多平台推广中的长期表达。
*部分人物场景使用AI生成,最后分享AI提示词,可直接复制。
项目负责:GT_STUDIO
商务对接:GT_STUDIO /
达灵Design视觉策划:GT_STUDIO
主设计师:GT_STUDIO
主渲染师:
大肠金项目总结呈现:GT_STUDIO
版权:FAMOSO
我们专注于为全球化企业提供跨境电商视觉、 独立站设计、品牌设计等服务

A man with a beard and safety glasses is working in a woodworking shop. He is holding a black and orange tool that is blowing dust and wood shavings off a plank of wood. The shop is filled with tools and wood, and there are windows in the background with light streaming through. The image is framed by wooden beams, giving it a sense of depth.

A black and orange portable air compressor is shown in mid-air, angled downwards, with debris such as rocks and wood fragments exploding outwards around it. The background consists of dark, rough concrete structures, creating a dramatic and dynamic scene. The air compressor has a digital display showing "3%" and two orange buttons. The lighting is dramatic, with a spotlight effect highlighting the air compressor and the flying debris.

A close-up, eye-level shot shows a hand holding a black and orange handheld vacuum cleaner, blowing sawdust off a wooden plank in a workshop. The vacuum cleaner is in the upper right quadrant of the image, with its nozzle pointed downwards towards the plank. Sawdust is flying in the air, creating a dynamic effect. The background is a workshop with various tools and wooden planks hanging on the wall. The lighting is dramatic, with a strong light source coming from the right, creating highlights and shadows.

A low-angle, wide shot captures a metallic object, possibly a vacuum cleaner nozzle, emitting a powerful stream of air that is shattering and scattering debris. The debris, consisting of brown, organic-looking fragments and rocks, is suspended in mid-air, creating a dynamic and chaotic scene. The background features dark, industrial-looking structures with glowing orange accents, adding to the dramatic atmosphere. The lighting is dramatic, with strong highlights and shadows, emphasizing the texture and movement of the debris. The depth of field is shallow, with the foreground debris sharply in focus and the background blurred.

A man with dark hair and a beard, wearing a denim jacket, is in a workshop. He is holding a black and orange tool in his right hand, pointing it towards the viewer. The background shows shelves filled with tools and mechanical parts, with a workbench and vise in the foreground. The lighting is dramatic, with the man and the tool well-lit and the background in shadow.

A carpenter is working on a piece of wood in a workshop, creating a cloud of sawdust. In the foreground, a VAMOSO brand air duster is placed on a wooden table, with two chisels next to it. The background shows shelves filled with bottles and tools, and a wooden workbench. The lighting is dramatic, with a spotlight illuminating the air duster and the sawdust.
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