广州/网页设计师/22小时前/403浏览
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本套视觉全案以【智护未来】为核心主题,将绿联(UGREEN)的硬核数码科技与“数字绿色生态”深度融合。
整个视觉体系采用“极客黑 + 能量绿”的高对比度配色,通过超现实微缩都市、赛博森林、量子空间等脑洞大开的场景,打破传统数码配件枯燥的摆拍模式。画面通过强烈的多场景植入,不仅突出了产品的高功率、安全防震、主动降噪等硬核实力,更生动诠释了品牌为用户带来的“智能、守护、可靠、便携”的全方位使用体验。
Centered on the theme of “Smart Protection for the Future,” this comprehensive visual identity strategy deeply integrates UGREEN’s cutting-edge digital technology with a “digital green ecosystem.”
The entire visual system employs a high-contrast color scheme of “Geek Black + Energy Green,” breaking away from the traditional, dull staged photography typical of digital accessories through imaginative scenes such as surreal miniature cities, cyber forests, and quantum spaces. Through the bold integration of diverse scenarios, the visuals not only highlight the products’ core capabilities—such as high power output, shock resistance, and active noise cancellation—but also vividly illustrate the brand’s commitment to delivering a comprehensive user experience characterized by “intelligence, protection, reliability, and portability.”
Translated with DeepL.com (free version)
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