奔象未定｜中国十二生肖主题视觉及文创延展设计

项目以“生肖符号的当代表达”为核心，将传统生肖形象进行重新解构，并结合民间纹样、织物肌理、印刷网格与高饱和撞色，形成一套兼具东方文化识别度与当代平面实验感的视觉系统。

整套设计包含十二生肖主题主视觉、系列海报、图形纹样系统、色彩体系、包装设计、吊牌挂件、钥匙扣、卡片、胶带、场景海报及公共空间展示等内容。通过不同媒介的延展，使生肖不再只是传统节庆符号，而转化为可以被收藏、被佩戴、被传播的当代视觉资产。

The project focuses on "the contemporary expression of zodiac symbols", reinterpreting the traditional zodiac images and integrating them with folk patterns, fabric textures, printing grids and high-saturation contrasting colors to create a visual system that combines the recognition value of Eastern culture with the contemporary experimental feel of graphic design.

The entire design includes twelve zodiac-themed main visuals, series of posters, graphic pattern system, color scheme, packaging design, hanging tags and pendants, keychains, cards, tapes, scene posters and public space displays. Through the extension of different media, the zodiac is no longer just a traditional festival symbol, but transformed into contemporary visual assets that can be collected, worn and disseminated.