戚继光可能也吃饼

项目名称：台州文创 - 海苔饼品牌包装设计

设计方：海与鲸川（杭州）设计中心 品牌小队

创意提案：山城 / 千旖 

视觉设计：山城 / 千旖

效果设计：山城 

方案统筹：山城                        

一款为台州临海古城所做的海苔饼文创包装，嘉靖四十二年(1563)，戚继光率军追歼倭寇。由于连日阴雨，军中不能开伙，且军机匆促，戚继光便下令烤制一批北方烧饼，用麻绳串起，挂在将士脖子上充当干粮。后来，这种烧饼流入民间，各地百姓感念戚公，把这种饼称为“继光饼”，海苔饼是“继光饼”的一种，是将海苔等菜品包入饼中搭配而食，千百年来已经成为临海不必可少的街头美食之一。

In the 42nd year of the Jiajing reign (1563), Qi Jiguang led his army to pursue and annihilate the Japanese pirates. Due to the rainy days, the army could not open up, and the military plane was in a hurry, Qi Jiguang ordered to bake a batch of northern Shaobing (Baked cake in griddle), which were tied with hemp rope and hung around the soldiers' necks as dry food. Later, this kind of Shaobing (Baked cake in griddle) was introduced into the people, and people all over the country thanked Qi Gong and called it "Jiguang Cake". Seaweed Cake is a kind of "Jiguang Cake", which is a kind of cake that includes seaweed and other dishes. It has become one of the indispensable street food in Linhai for thousands of years.