< MILE | 迈尔 >户外品牌全案设计

迈尔，是专为Z世代、年轻都市群体打造的轻户外潮流品牌，聚焦都市通勤、周末短途徒步、露营野餐、城市漫步等多元场景，打破传统户外品牌“重专业、轻时尚”“重功能、轻体验”的固有壁垒，以“轻量化设计、高颜值质感、高性价比、全场景适配”为核心，让户外装备褪去厚重与刻板，融入年轻人日常穿搭与生活。品牌深耕年轻群体户外需求，用兼具实用性与审美力的产品，传递自由、随性、勇敢、鲜活的生活态度，助力年轻人走出城市牢笼，奔赴山野，享受户外与生活相融的美好，做年轻人触手可及的户外生活同行者。

MILE is a lightweight outdoor trend brand designed specifically for Generation Z and young urban groups. It focuses on diverse scenarios such as urban commuting, weekend hiking, camping and picnicking, and city strolling, breaking the inherent barriers of traditional outdoor brands that prioritize professionalism over fashion and functionality over experience. With "lightweight design, high aesthetic quality, high cost-effectiveness, and full scene adaptation" as its core, Mayer allows outdoor equipment to shed its heaviness and rigidity, and integrate into the daily wear and life of young people. The brand deeply cultivates the outdoor needs of young people, using products that combine practicality and aesthetics to convey a free, casual, brave, and fresh attitude towards life, helping young people break free from the shackles of the city, go to the mountains and enjoy the beauty of outdoor and life integration, and become outdoor life companions within reach of young people.

---

设计师：範饭