BOUNCE | 跃野品牌设计
成都/平面设计师/6天前/2432浏览
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BOUNCE | 跃野品牌设计
BOUNCE一个以 “打破常规的怪趣活力” 为内核的轻潮生活方式品牌,以这只爱吐舌头、跳脱不羁的三眼蜥蜴为专属 IP,传递 “不被定义,自在跳脱” 的态度。品牌面向追求个性表达的 Z 世代,主打色彩明快、充满奇思的服饰、文创及轻潮玩产品,拒绝刻板审美,让每一件单品都成为年轻人释放自我、彰显趣味灵魂的载体。
BOUNCE is a casual lifestyle brand built on the ethos of "unconventional whimsy and unbridled energy", with this playful, tongue-out, free-spirited three-eyed lizard as its exclusive IP mascot. It embodies the attitude of "unlabeled, unbound, and unapologetically yourself". Targeting Gen Z consumers who pursue bold self-expression, the brand focuses on vibrant, imaginative apparel, stationery, and casual collectibles, rejecting rigid aesthetics. Every piece serves as a medium for young people to unleash their true selves and showcase their quirky spirits.
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设计执行:伍玖柒品牌设计
项目时间:2026.05.11
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