形状在场｜城市咖啡节视觉识别及空间活动全案设计

“形状在场”是一套围绕城市咖啡节展开的高饱和视觉实验。整个项目围绕主视觉进行全链路延展，涵盖活动主KV、IP图形、空间装置、导视系统、展位包装、文创物料、海报、票券、徽章、周边以及线下场景氛围搭建。高饱和黄粉蓝绿的碰撞关系，使整个空间像一场被放大的情绪现场，让“喝咖啡”从消费行为，转化为一次城市文化事件。

"Shape in the Field" is a highly saturated visual experiment centered around the city coffee festival. The entire project extends throughout the entire chain of the main visual elements, covering the main key visuals of the event, IP graphics, spatial installations, wayfinding systems, booth packaging, cultural materials, posters, tickets, badges, souvenirs, and the construction of offline scene atmospheres. The collision of high-saturation yellow, pink, blue, and green creates a space that feels like an enlarged emotional event, transforming "having coffee" from a consumption behavior into a city cultural event.