SEMI | 中秋礼盒品牌设计

满月是一个结论,半弧是一句未写完的话。圆是闭合的，它把所有可能关在内部。半弧是开放的，它在边缘处开了一道门。

一道弧线，如果只画一半，它就不甘心只是一条线。它会向两端张望，一端连着故乡，一端指向远方。我们相信，人與月亮之间最好的距离，不是重合，而是刚好被一道弧线看见。半弧是月相中最诚实的形状：不假装自己完整，也不否认自己来自一个圆。

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The full moon is a conclusion; the semi-circle is an unfinished sentence.A circle is closed, confining all possibilities within. A semi-circle is open, opening a door at its edge.An arc, if drawn only in half, is unwilling to be merely a line.

It will look in both directions, one end connecting to its homeland, the other pointing to the distance.

We believe that the best distance between man and the moon is not overlap, but being seen just by an arc. The semi-circle is the most honest shape of the lunar phases: it neither pretends to be complete nor denies that it comes from a circle.