星轨 | 月饼品牌视觉设计

Project |  星轨月饼品牌视觉设计

Designer | 大白兔    

Model | 大白兔 

星行有迹，月满有期。Star Orbit & Full Moon, Gifts for Peace of Mind.

这套「星轨（Start Orbit）」月饼品牌设计，以“星月几何美学”为核心，用点线面抽象提炼星轨、月相符号，搭配高饱和撞色与极简排版，打破传统中秋设计的厚重感，打造出年轻、现代、适配企业福利与年轻圈层的节日视觉系统。                

This "Start Orbit" mooncake brand design centers on "star and moon geometric aesthetics". It abstractly refines star orbits and moon phase symbols using dots, lines, and planes, paired with high-saturation color blocking and minimalist typography. Breaking away from the heaviness of traditional Mid-Autumn Festival designs, it creates a youthful, modern festive visual system ideal for corporate benefits and young consumer groups.