包装设计 | Fizzio 康普茶气泡茶包装

以Fizzio为核心，定位“轻日系松弛感自然轻酵饮品”，聚焦年轻群体的“轻养生、不费力、享松弛”核心需求，打造“气泡轻盈+功能实用+松弛清新”的差异化康普茶品牌，区别于传统厚重养生饮品，主打“日常随手喝的松弛感轻养饮品”，适配线上电商传播，传递“轻松养生、自在生活”的品牌调性。

With Fizzio as the core, it is positioned as a "light Japanese-style relaxed natural light fermented drink", focusing on the core needs of young groups for "light health preservation, effortless and relaxed enjoyment", creating a differentiated kombucha brand with "light bubbles + practical functions + fresh visuals". Different from traditional heavy health drinks, it focuses on "relaxed light nourishing drinks that can be drunk casually daily", adapts to online e-commerce communication, and conveys the brand tone of "easy health preservation and free life".

末经允许禁止转载禁止二改和商用