逐浪派对-【萌宠好物派对】活动物料设计

项目背景

宠物经济持续崛起，饲养萌宠成为当代年轻人主流的解压生活方式，萌宠主题派对与市集，逐渐成为商业场景的热门活动形式。对我们而言，打造专属年轻人与萌宠的治愈社交空间，构建全新的“萌趣治愈活力场”的契机已然到来。

The pet economy is booming continuously. Keeping pets has become a mainstream way for contemporary young people to relieve stress. Pet-themed parties and markets have gradually become popular activities in commercial scenarios. For us, the opportunity to build a healing social space for young people and pets and create a brand-new "cute healing vitality hub" has arrived.

活动理念

为喜爱萌宠、追求治愈日常、热爱社交打卡的年轻群体与养宠家庭，打造兼具好物体验、趣味互动与社交属性的萌宠主题派对活动。

A pet-themed party with good experience, interesting interaction and social attributes, designed for young groups and pet-raising families who love pets and pursue healing daily life.