URSGGON | 轻中式高街潮服品牌提案设计

—

ursggon 是主打轻中式的年轻潮牌，以东方龙文化为内核，把传统图腾解构重组为现代潮流符号。

品牌面向 16-28 岁 Z 世代，主打卫衣、T 恤等高街单品，拒绝刻板复古，兼顾实穿与设计感，用高性价比潮服，让中式潮流真正融入年轻人并走向界。

ursggon is a youth-oriented fashion brand focusing on light Chinese style, centred around Eastern dragon culture, transforming traditional totems into modern trendy symbols.

The brand targets Gen Z aged 16-28, specialising in streetwear such as hoodies and T-shirts, rejecting rigid retro styles, balancing practicality with design, and using cost-effective trendy clothing to truly integrate Chinese fashion into the lives of young people and take it global.