商业插画项目|苏州南园国宾馆品牌图案设计
北京/插画师/247天前/6778浏览
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商业插画项目|苏州南园国宾馆品牌图案设计
作为苏州最具历史底蕴的国宾馆,南园宾馆前身为蒋介石私人花园,自1952年改建以来,曾接待众多政要与外宾。本次视觉设计以现代插画手法重新诠释其深厚文化底蕴,通过明快跳跃的配色与轻松流畅的线条,与宾馆厚重的历史感形成鲜明对比,营造出独特的视觉张力。
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设计元素融合了苏州旗袍挂画、民国风情台灯及国宾馆经典家具等标志性符号,在保留传统韵味的同时赋予其年轻化的表达。最终呈现效果得到客户高度认可——“非常跳跃,一下子把酒店搞年轻了”,成功实现传统空间与现代美学的创新融合。
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最近陆续在站酷开始发布一些我的商业作品,后续将持续更新更多商业插画案例,欢迎行业内朋友一起交流探讨。
- 主视觉插画:曲艺 YiQu
- 图片摄影:艾琪
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SUZHOU GARDEN HOTEL
, Suzhou’s historic state guesthouse, was once Chiang Kai-shek’s private garden. Since 1952, it has hosted dignitaries and global guests.
This visual design reimagines its heritage with modern illustrations—vibrant colors and fluid lines contrast its solemn history, creating dynamic tension.
Key motifs include Suzhou cheongsam art, Republic of China-era lamps, and classic furniture, blending tradition with youthful energy. The client praised it as
"so vibrant—it instantly made the hotel feel younger!"
- Visual Illustration:Yi Qu
- Photography:Ai Qi
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