CRUMBLAB| 面包烘焙品牌设计｜VI设计 | IP设计

项目│PROJECT               

CRUMBLAB|面包烘焙品牌设计

服务│SERVICE

视觉设计/品牌设计/品牌策略/VI设计

本品牌聚焦年轻消费群体，以减脂面包为核心，主营法棍、乳酪包、碱水面包等产品，在全国布局门店，定价中等。​ 秉持 “面包和好身材这次不二选” 的理念，掀起 “面包界的轻食革命”。

坚持 “轻享麦香 现烤无负”，严选低卡原料，通过科学配方改良传统工艺，在保留面包原香与口感的同时，降低热量与负担。​ 为追求健康与美味平衡的年轻人，提供便捷、无负担的现烤面包选择，让年轻人在享受面包美味的同时，无需为身材担忧。

This brand focuses on the young consumer demographic, with low-fat bread as its core product, primarily offering French baguettes, cheese buns, and alkaline bread, with a nationwide presence and moderate pricing. Adhering to the concept that 'this time, bread and a good figure are not mutually exclusive', it is initiating a 'light food revolution in the world of bread'. By insisting on 'lightly enjoying the aroma of wheat, freshly baked without burden', it carefully selects low-calorie ingredients and refines traditional processes through scientific formulations, maintaining the original aroma and texture of the bread while reducing calories and burdens. It provides convenient, guilt-free, freshly baked bread options for young people seeking a balance between health and flavor, allowing them to enjoy the deliciousness of bread without worrying about their figure.