国际评审 | Paula Scher (美国·纽约）

Paula Scher 是最具影响力的平面设计师之一。她的作品跨越了流行与艺术，重塑了美国视觉文化。自 1991 年起，Scher 一直担任五角设计（Pentagram）纽约办公室合伙人。她作品涵盖广泛领域，客户包括：彭博电视、微软、Adobe、博士伦、可口可乐、Shake Shack、Perry Ellis、华特迪士尼公司、纽约现代艺术博物馆、圣丹斯电影学院、高线公园、林肯中心爵士乐团、大都会歌剧院及纽约市芭蕾舞团等。90 年代中期，她为纽约公共剧院（The Public Theater）设计的视觉识别系统，开创了文化机构视觉语言的新范式。她为花旗银行（Citibank）和蒂芙尼（Tiffany & Co.）设计的品牌形象，也成为美国品牌现代化转型的经典案例。

 Paula Scher is one of the most influential graphic designers in the world. Described as the "master conjurer of the instantly familiar," Scher straddles the line between pop culture and fine art in her work. Iconic, smart, and accessible, her images have entered into the American vernacular. Scher has been a partner in the New York office of Pentagram since 1991. Her clients include, among others, Bloomberg, Microsoft, Adobe, Bausch + Lomb, Coca-Cola, Shake Shack, Perry Ellis, the Walt Disney Company, the Museum of Modern Art, the Sundance Institute, the High Line, Jazz at Lincoln Center, the Metropolitan Opera, and the New York City Ballet. In the mid-1990s her landmark identity for The Public Theater fused high and low into a wholly new symbology for cultural institutions. Her graphic identities for Citibank and Tiffany & Co. have become case studies for the contemporary