《汴京打工人》

《清明上河图》以北宋汴京的市井繁华为卷，而画卷中最动人的注脚，正是无数为生计奔波的 “打工人”。他们是漕运线上的船夫、茶肆里穿梭的茶童、酒楼中忙碌的店小二，用汗水串联起都城的烟火气，也藏着北宋社会的民生密码。本次IP设计以这三个典型职业为核心，从历史考据与人文视角出发，还原其职业特征、生存状态与时代印记，以 “打工人” 的共性情感，勾连古今劳动者的精神共鸣 —— 他们的忙碌与坚守，从来都是城市运转最本真的动力。

The "Along the River During the Qingming Festival" depicts the bustling market scenes of Bianjing in the Northern Song Dynasty. The most touching footnote in the scroll is the countless "wage earners" who are struggling for a living. They were the boatmen on the canal transportation line, the tea boys shuttling in the teahouses, and the busy waiters in the taverns. With their sweat, they strung together the vitality of the capital city and also hidden the code of people's livelihood in the Northern Song society. This IP design takes these three typical occupations as its core. Starting from historical research and humanistic perspectives, it restores their occupational characteristics, living conditions and the imprints of The Times. With the common emotions of "wage earners", it connects the spiritual resonance of workers throughout history - their busyness and perseverance have always been the most genuine driving force for the operation of the city.