都市露营咖啡品牌|Clitter Cafe | 光源咖啡

Clitter Cafe | 光源咖啡-

art director：kunkun\caicai

designer:plutooo

year:2025

client:Glitter Cafe

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品牌故事

光源咖啡（Glitter Cafe）定位为一家集咖啡享受、露营式办公与社交功能于一体的创新型咖啡品牌。

本品牌秉承“心向荒野 咖啡自由”的理念，旨在为都市人提供一个既能享受高品质咖啡，又能体验露营乐趣和开展社交活动的独特空间。

空间设计上，光源咖啡大量采用自然元素和露营风格的装饰，营造出一种既舒适又接近自然的环境，提供了一个适合朋友聚会、闺蜜下午茶或商务洽谈的理想场所。

目标顾客群为追求新鲜体验的Z世代年轻人、新锐白领及小资文艺咖，光源咖啡力图成为他们日常生活中不可或缺的一部分，为他们带来独一无二的咖啡体验和生活方式。

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Brand Story

Glitter Cafe is positioned as an innovative coffee brand that combines coffee enjoyment, camping office and social functions.

his brand is adhering to the "heart to the wilderness Coffee free "the idea, aim to provide a for urbanite can enjoy high quality coffee, can experience again camping fun and unique space to carry out social activities.

A lot of space design, light coffee using natural elements and camping in the style of decoration, create a comfortable and close to the natural environment, provides a suitable for friends, girlfriends in the afternoon tea or an ideal place for business talks.

Target customer group of young people to the pursuit of fresh experience Z generation, young white-collar workers and small endowment the coffee, light coffee is trying to become an integral part of their daily life and bring their unique coffee experience and way of life.

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