坊里Funlead品牌设计

坊里Funlead是深圳侨城坊旗下一个融合艺术、文化、娱乐、生活方式的社区商业品牌。该品牌以年轻人为目标群体，注重潮流文化、科技感和互动体验。

Funlead品牌视觉的核心设计理念是“汇聚欢乐，开放包容，共筑社区”。 我们希望通过视觉设计传递轻松、有趣、富有创意的品牌形象，展现“Funlead”作为一个充满活力、创意无限、连接人与社区的温馨场所。

标志设计的点睛之笔是通过不同的表情符号表达Fun的主题，不同的“U”既是不同的“You-你”,生动地展现了来到“Funlead”的人们的多样情绪：欢乐、惊喜、喜爱、放松等等，增强品牌视觉的趣味性和互动性，更容易引发年轻用户的共鸣。这些表情符号也象征着Funlead品牌的欢乐、开放和包容精神，欢迎不同背景、不同个性的人们在此相聚，分享快乐。

Funlead is a community business brand under Shenzhen Q-PLEX, blending art, culture, entertainment, and lifestyle. The brand targets young people and focuses on trendiness, a tech-savvy vibe, and interactive experiences.

The core philosophy of the “Funlead” brand visual design is “bringing joy together, being open and inclusive, and building community.” Through its visual design, we aim to convey a light-hearted, fun, and creative brand image, showcasing Funlead as a vibrant, imaginative place that connects people and their communities.

The logo’s highlight is the use of different emojis to express the theme of “Fun.” The various “U”s represent different “You”s, vividly reflecting the diverse emotions of those who come to Funlead: joy, surprise, love, relaxation, and more. This enhances the fun and interactive nature of the brand’s visual identity, making it resonate more easily with young users. These emojis also symbolize the spirit of joy, openness, and inclusivity that Funlead embodies, welcoming people from all backgrounds and personalities to come together and share happiness.