Mcdodo麦多多 | 品牌升级 & 空间设计

2020年云巢为[麦多多Mcdodo]完成品牌战略升级全案，将其定位从电子产品贸易商转型为面向全球市场的科技消费品牌，通过完整构建品牌包装形象及产品 PI规范。在消费端形成统一的品牌传达，完成用户心智构建。

2025年，为实现麦多多全球线下零售体验升级，云巢为其提供包装系统及空间 SI整体形象设计，打造消费者记得住、有故事的c端品牌(DTC)。

In 2020,

completed a comprehensive brand strategy upgrade for

, repositioning it from an electronics trader to a global consumer tech brand. This transformation involved the full development of its brand packaging identity and product PI (Product Identity) standards. A unified brand message was delivered across consumer touchpoints, successfully building strong brand recognition in users’ minds.

In 2025, to elevate Mcdodo’s global offline retail experience,

provided an end-to-end packaging system and spatial SI (Space Identity) design. The result was a memorable, story-driven DTC (Direct-to-Consumer) brand that resonates deeply with consumers.

服务品牌：Mcdodo 麦多多

设计团队：Designest Team

服务内容：市场研究 | 品类洞察 | 用户研究 | 品牌设计 | 产品规划 | 产品定义 | 设计策略 | 工业设计 | UI设计 | 空间设计

专利保护：禁止商用，违者必究