《KOOSHUO可说》护肤品牌设计
杭州/平面设计师/140天前/642浏览
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《KOOSHUO可说》护肤品牌设计
KOOSHUO 可说诞生于 2023 年,由面部抗衰领域的科研人员、皮肤医生与材料工程专家医研共创。品牌专注研发真正适配东方肌肤生理机制的医美级面膜产品,提供专业、安全、可长期使用的面部抗衰方案。
技术上,KOOSHUO 建立了以活性成分定向提取、膜布承载率优化、精准投放为核心的三维研发模型,实现从原料筛选到功效验证的全链路闭环研发,致力于将科研成果转化为消费者能切实感知的日常护理效果。
KOOSHUO 不追求快效或成分堆砌,注重长期使用带来的真实肤感改善(细腻、紧实、明亮)与“用对了”的舒缓感,视抗衰为慢而坚定的修复。
品牌视觉秉持「理性、洁净、可信赖」原则,舍弃过度包装,强调功效信息可视化,让专业内容通俗、清晰、有温度。
“可说”代表肌肤状态的如实反馈与自我察觉。KOOSHUO 旨在成为不催促、不喧哗、不过度承诺的品牌,陪伴用户走过每一次肤况波动与年龄节点——你可以不说,但肌肤会“可说”。
KOOSHUO was born in 2023, co-created by researchers, dermatologists and material engineering experts in the field of facial anti-aging. KOOSHUO focuses on the research and development of medical-grade facial masks that are truly adapted to the physiological mechanism of oriental skin, and provides professional, safe, and long-term use of facial anti-aging solutions.
Technically, KOOSHUO has established a three-dimensional research and development model centered on the directional extraction of active ingredients, optimization of the film cloth's carrying capacity, and precise delivery, realizing the closed-loop research and development of the whole chain from raw material screening to efficacy verification, and is committed to transforming the results of its scientific research into the effects of daily care that can be effectively perceived by consumers.
KOOSHUO does not pursue quick results or stacking of ingredients, focusing on long-term use of the real skin feel improvement (fine, firm, bright) and “with the right” sense of relief, anti-aging as a slow but firm repair.
The brand visual upholds the principle of “rational, clean and trustworthy”, abandoning excessive packaging and emphasizing the visualization of efficacy information, so that the professional content is popular, clear and warm.
"KOOSHUO aims to be a brand that doesn't rush, doesn't clamor, doesn't over-promise, and accompanies users through every fluctuation in skin condition and age node - you can't say it, but your skin will! "KOOSHUO
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