视觉呈现｜Gan's burger甘堡

Gan's burger 诞生于一个有着连锁餐饮经验的主理人，本身旗下也有一个汉堡、薯条品类在平稳运营。在运维过程中想根据之前积累的后端供应体系，推出一个整体靠近年轻人群的新玩意。于是gan's burger甘堡就诞生了。

整体的视觉来源于宠物、老板的生活、灵感以及汉堡本身。设计要做的就是将这些东西以一个较为合理的方式来表现出来，用宠物这个点和普遍的汉堡连锁进行区分。也能更好的和目标人群进行链接。目前整体的品牌体系还在初级阶段，十分期待品牌在缓慢成长的过程中能有更多的内容上成长的可能。这样品牌能随着消费着能走的更远。

Gan's burger was born from a manager with experience in chain restaurants. He also has a stable operation of burgers and fries. During the operation and maintenance process, he wanted to launch a new thing that is closer to the young people based on the back-end supply system accumulated before. So Gan's burger was born.

The overall visual comes from pets, the boss's life, inspiration and the burger itself. The design needs to express these things in a more reasonable way, using the pet point to distinguish it from the general burger chain. It can also better connect with the target population. At present, the overall brand system is still in the early stage, and I am looking forward to the possibility of more content growth in the process of slow growth. In this way, the brand can go further with consumers.