FIOW风里品牌设计VI提案

“风里是流动的气味~”

“FIOW”有流动的意思，风里是流动的气味，“风” 代表自由、流动、无拘无束，贴合年轻人追求个性的态度；“里” 传递 “沉浸其中” 的意境，暗示香氛带来的情绪包裹感，以 “轻盈、流动、自然、有呼吸感”为品牌FIOW的品牌理念。

香氛不只是 “好闻”，更是表达自我的 “隐形符号”。我们相信，香气不该被定义 —— 可以是清晨的第一缕风，是雨后草地的湿润，是深夜书桌前的静谧，也可以是派对上的热烈。

"FIOW" means flowing. The wind carries the scent of flow. "Wind" represents freedom, fluidity and unrestrainedness, which aligns with the attitude of young people who pursue individuality. "Li" conveys the artistic conception of "being immersed in it", hinting at the emotional envelopment brought by the fragrance. The brand concept of FIOW is "lightness, fluidity, naturalness, and a sense of breathing".

Fragrance is not merely about "smelling good", but also an "invisible symbol" for expressing oneself. We believe that fragrance should not be defined - it can be the first breeze of the morning, the moisture of the grass after the rain, the tranquility at the desk late at night, or the excitement at a party.