Naughty Cherry 糖果品牌多媒体宣传设计

With the growing demand for "health light health" and "emotional healing" among women in the workplace, NaughtyCherry is committed to breaking the serious image of traditional health products with "vitamin sugar" as the carrier. This visual upgrade aims to establish the brand awareness of "playful health aesthetics" through the design strategy of youth and scene, and seize the visual C position in urban women's desks and handbags.

随着职场女性对“健康轻健康”、“情感疗愈”的需求日益增长，NaughtyCherry致力于以“维生素糖”为载体，打破传统保健品的严肃形象。此次视觉升级旨在通过青春与场景的设计策略，树立“俏皮健康美学”的品牌意识，抢占都市女性桌包视觉C的位置。

本次我设计了logo和瓶盖贴纸插画，后面做了一些动态图形和衍生品设计，欢迎朋友们进行交流。

*作品中GIF较多，加载时间较长，请耐心等待~