兰柏品牌VI提案 | 服装品牌全案 | 新中式

新中式不是复古，是让传统在当代身体上重生，穿上兰柏，不是回到过去，而是以更清醒的姿态活在当下。

LYRICBLUE以深绿为墨，新中式为笔，在丝绸与棉麻的经纬间，书写当代衣着的山水诗行。兰柏，让衣裳成为行走的东方美学。

我们以当代筋骨，撑起东方气韵；用深绿写意，回应世界的喧哗。在衣袂翻飞间，见天地，见自己。

“拒绝符号化的中国红，我们选择深绿，这被遗忘的东方原色，比黑色更鲜活，比翠色更磅礴。”

The new Chinese style is not retro, it is to let tradition be reborn in the contemporary body, wearing Lamber, not to go back to the past, but to live in the present with a more sober attitude.

LYRICBLUE uses dark green as ink and new Chinese style as the pen, writing landscape poetry lines of contemporary clothing between the warp and weft of silk and cotton and linen.Lambert, making clothes a walking oriental aesthetic.

We use contemporary muscles and bones to support the oriental charm; Use dark green freehand to respond to the noise of the world.In the flying of clothes, see the heavens and the earth, see yourself.

"Rejecting the symbolic Chinese red, we choose dark green - this forgotten oriental primary color, more vivid than black and more majestic than emerald.