儿童饮料零食设计-小鹿蓝蓝

在与小鹿蓝蓝的合作中，对于我们来说需要深度考虑的部分，就是如何在不脱离小鹿蓝蓝视觉体系的前提下，让每一款包装看起来又新鲜又能很好的体现卖点。在这三款截然不同的产品中，我们聚焦在“关键性买点”“口感与质地”“产品本身的食欲体现”上，利用视觉技术让产品更具消费刺激性。

同时在设计的时候，我们不因这些产品是儿童食品而过于强调和夸张“儿童化表现”，利用更简洁直接的形式去体现童真感受。

In the cooperation with Xiaolu Lanlan, the part that we need to think deeply about is how to make each package look fresh and well reflect the selling point without departing from the Xiaolu Lanlan visual system. In these three different products, we focus on "key buying points", "texture and texture", and "the appearance of the product itself", so as to make the products more stimulating to consumers by using visual technology.At the same time, when designing, we do not overemphasize and exaggerate the "childlike performance" because these products are children's food, but use a more concise and direct form to reflect the real feelings of children.