汕头文旅IP形象·金奖作品——成成

本次项目是为我的家乡汕头设计文旅吉祥物——"成成"。其创作灵感源自潮汕地区独特的石狮文化，潮汕石狮以其憨态可掬的造型和短小精悍的特征，展现出与其他地域石狮截然不同的艺术风格，是潮汕本土文化的生动体现。"成成"这个名字既寓意"成功"，又暗含"成长"之意，寄托了对汕头文旅事业蓬勃发展的美好祝愿。期待未来"成成"能够成为汕头文创文旅的亮丽名片，为家乡的文化传播和旅游推广增添新的光彩。

This project is to design a cultural tourism mascot-"Chengcheng" for my hometown Shantou. Its creative inspiration comes from the unique stone lion culture in the Chaoshan area. With its naive shape and short and concise characteristics, the Chaoshan stone lion shows a completely different artistic style from stone lions in other regions and is a vivid reflection of Chaoshan local culture. The name "Chengcheng" not only means "success" but also implies "growth", expressing best wishes for the vigorous development of Shantou's cultural tourism industry. We hope that "Chengcheng" will become a bright business card for Shantou's cultural, creative and cultural tourism in the future, adding new brilliance to cultural communication and tourism promotion in my hometown.