vivo S20 Series Launch

The vivo S20 series launch event made a spectacular debut, breaking through the highly competitive smartphone launch season on November 27, 2024. Unlike traditional smartphone launch events, this one aimed to step out of the usual format and deliver a cinematic experience that resonated with young audiences.

With over 40 million views across TikTok, WeChat Video Channels, and Bilibili, the event became the top performer in its category. On Weibo, it dominated discussions with 10 trending topics, surpassing expectations in engagement and quality.

The challenge was to create an immersive, engaging launch event that went beyond traditional presentations and connected deeply with young consumers.

vivo S20系列发布会于2024年11月27日盛大亮相，在竞争激烈的智能手机发布季中脱颖而出。与传统的智能手机发布会不同，此次发布会旨在打破常规，带来一场能引起年轻受众共鸣的影院级体验。

此次发布会在抖音、微信视频号和哔哩哔哩平台上的观看量超过4000万，成为同类活动中的佼佼者。在微博上，它占据了10个热门话题，讨论热度居高不下，参与度和质量均超出预期。

本次发布会的挑战在于如何打造一场沉浸式、引人入胜的发布会，以超越传统的发布方式，并与年轻消费者建立深厚的联系。

To differentiate the event, the creative team focused on storytelling—shaping a compelling narrative that transformed the product launch into a cinematic experience. Instead of a conventional presenter-led format, the concept revolved around a train journey, where each carriage represented a unique story that seamlessly integrated the product’s highlights.

Nearly a month was spent refining the script and storyboard, ensuring engaging dialogue, humor, and witty remarks.

Star-studded appearances and diverse scenarios made the event “more fun than a traditional launch event.”

The event was crafted as a visually striking and narratively driven production rather than a typical product unveiling.

为了使活动脱颖而出，创意团队专注于故事叙述——打造引人入胜的叙事，将产​​品发布会转化为一场电影般的体验。与传统的演讲者主导形式不同，此次活动以火车旅程为主题，每节车厢都代表一个独特的故事，巧妙地将产品的亮点融入其中。

团队花费近一个月的时间精心打磨剧本和故事板，确保对话生动有趣、幽默风趣。

星光熠熠的嘉宾阵容和丰富多样的场景，使此次活动“比传统的发布会更有趣”。

此次活动并非传统的产品发布会，而是以视觉冲击力强、叙事引人入胜的制作形式呈现。

The production team faced a massive challenge to complete an intensive shoot in just 12 days.

Four studios were simultaneously set up for set design and recording.

The train interiors were constructed from aluminum alloy for realism, with every module of the sleeper carriage designed to be movable—even for a five-second shot.

Cutting-edge Unreal Engine (UE) technology enhanced realism, seamlessly integrating lighting, props, and digital environments.

With a film-grade stunt team, a thrilling 10-minute fight scene was executed in just one day, effectively showcasing the product’s features through dynamic action.

The use of extras, costumes, makeup, and props brought the “Beautiful Train Story” to life, adding depth and authenticity to the visuals.

Every shot was meticulously monitored, with a hundred crew members working tirelessly to ensure perfection.​​​​​​​

制作团队面临着巨大的挑战，需要在短短 12 天内完成高强度的拍摄。

四个摄影棚同时搭建，用于场景设计和录音。

为了追求真实感，列车内部采用铝合金材质打造，卧铺车厢的每个模块都可移动——即使是短短五秒钟的镜头也不例外。

尖端的虚幻引擎 (UE) 技术增强了真实感，将灯光、道具和数字环境无缝整合。

借助电影级特技团队，仅用一天时间就完成了一场惊心动魄的 10 分钟打斗戏，通过动感十足的动作有效地展现了产品的各项功能。

群众演员、服装、化妆和道具的运用，使“美丽列车的故事”栩栩如生，为视觉效果增添了深度和真实感。

每个镜头都经过精心监控，一百名工作人员不懈努力，力求完美。

Post-production was a race against time, running continuously from the first day of shooting until the event launch.

Three editors worked around the clock to fine-tune every detail, ensuring a seamless cinematic experience.

The team collaborated closely with the director and cinematographer to achieve the perfect tones, color contrasts, and subtle visual enhancements.

A CG train speeding across the Gobi Desert was meticulously designed and refined, perfectly merging CGI and live-action footage.

Innovative motion graphics were crafted to match the event’s humorous tone while subtly highlighting the product’s key features.

后期制作是一场与时间的赛跑，从拍摄第一天到活动发布会，整个过程从未间断。

三位剪辑师夜以继日地工作，精雕细琢每一个细节，确保呈现流畅的电影级体验。

团队与导演和摄影师紧密合作，力求达到完美的色调、色彩对比度和微妙的视觉增强效果。

一列疾驰在戈壁沙漠的 CG 火车经过精心设计和优化，完美融合了 CGI 和实拍镜头。

创新的动态图形设计与活动轻松幽默的基调相得益彰，同时巧妙地突出了产品的关键特性。

The results? A flood of positive reactions on launch day, with comments like “This is a win,” “The puns are hilarious,” and “This feels like a launch event led by post-00s!”

This event was not just a launch—it was a testament to innovation, creativity, and storytelling, marking a new era for smartphone events. The 100-day journey behind the scenes was filled with dedication, making it a remarkable milestone for vivo and its creative partners.

结果如何？发布当天好评如潮，诸如“这太棒了”、“这些双关语太逗了”、“这感觉像是00后主导的发布会！”之类的评论不胜枚举。

这场发布会不仅仅是一场发布会，更是对创新、创意和故事讲述的一次完美诠释，标志着智能手机发布会的新纪元。幕后100天的筹备工作倾注了无数心血，也成就了vivo及其创意合作伙伴的又一个里程碑。

Brand: vivo

Agency: Lang Xun

E. Producer：David Ran

Project Management: Fang Xiao Xue

Production Producer: Mancy Liu

Asst. Production Producer: Coco

Shooting Team

Director: Chen Ma Jun

Script: Chen Ma Jun, A Qing

A Team Director: Chen Ma Jun

B Team Director: Lan Xiao Wei

Dop: Liu Pai

Asst. Director: Da Lei, Hai Xiao

Shooting Producer: Liang Zi, Da Ming, A Yuan

Asst. Shooting Producer: Kay

Pops Art Director: Miva

UE Lead: B-art

UE Production: Zhong Hai

UE Engineer : HCG

Post - Production Team

Art Director: Da Xiang, Two People Studio

Project Lead: Madnas, MinMin

Compositors: MinMin, Jian Yang, GML, Rey, Zhong Hao, Zhong Hai, Zi Qing, Firdaus, Danish, Natalie, Ming, Madnas, Rafif

3D Animation – Ming, Dhameer, GML, Dan Dan, Firdaus, Danish, Rafif

Editor：Lumi, Dan, Yuan Yuan

Compositors & 3D Animation Team: Two People Studio

Music Composer: Alex Klinger

Color Grading: Wan Xiang Jing

Online: InFang

BTS Photographer – Yang Zhao