vivo S19 Virtual Launch 2024

On May 30, 2024, vivo s19 launch goes live as expected. This launch not only showcased the latest s19 series but also attracted widespread attention and discussion in the industry. This event was meticulously planned by a top-tier director team and production team, who completed multi-scene shooting in an extremely tight timeframe, making it the most extreme project in SBF's shooting and production history.

2024年5月30日，vivo S19系列新品发布会如期举行。此次发布会不仅展示了最新的S19系列产品，还引发了业界广泛的关注与热议。此次活动由顶尖导演团队与制作团队精心策划，他们在极短的时间内完成了多场景拍摄，使其成为SBF拍摄与制作史上最极致的项目。

The highlight of this launch event was the collaboration between vivo and GQ. The S series not only lead the trend in technology but also have unique ingenuity in fashion design. GQ, as a leader in the fashion industry, added more fashion elements to the s19 through this cooperation, hope can making it a favorite among young consumers.

本次发布会的高潮是vivo与GQ的跨界合作。S系列不仅在科技领域引领潮流，更在时尚设计上展现出独特的创意。作为时尚行业的领军品牌，GQ通过此次合作为S19注入了更多时尚元素，希望使其成为年轻消费者心中的新宠。

Thus, the SBF team paid special attention to combining fashion and fun in the visual effects design, based on the product tonality of the s19. Created a series of unique visual elements, making the launch event full of vitality and dynamism.

因此，SBF团队特别注重在视觉效果设计中融合时尚与趣味，基于s19产品的品牌调性，打造了一系列独特的视觉元素，使发布会现场充满活力与动感。

The shooting process of this launch event was miraculous. The shooting team completed all tasks in just eight days, including four real-life sets and three XR virtual scenes. The entire shooting process was tense and efficient, with each scene meticulously designed and arranged to ensure every frame reached the best effect.

此次发布会拍摄过程堪称奇迹。摄制组仅用八天时间便完成了所有拍摄任务，其中包括四个实景拍摄场地和三个XR虚拟场景。整个拍摄过程紧张而高效，每个场景都经过精心设计和布置，确保每一帧画面都能达到最佳效果。

The team also faced numerous technical challenges. In just ten days of post-production, SBF completed a large amount of CG effects and visual processing work. This post-production period was not only tight but also highly technically challenging. Need to compress the different work of like color grading , ONLINE and compositing in three steps into just three or four days.

团队还面临诸多技术挑战。在仅十天的后期制作期间，SBF完成了大量CG特效和视觉处理工作。这一后期制作阶段不仅时间紧迫，且技术难度极高。需要将色彩校正、在线处理和合成等不同工作流程压缩至仅三到四天内完成。

Previously, SBF mostly used CG for transition designs. However, to pursue realism this time, we made many attempts in the design of live-action transitions. We tried the latest AI technology Gaussian Splatting transitions. This transition effect not only enhanced the visual impact but also added a lot of dynamism and vitality to the launch event. It achieved through AI technology, ensured smooth transitions, making the switch between different scenes as natural and fluid as ink spreading, showcasing the fashion and technology integration of the s19.

此前，SBF主要采用CG技术进行过渡设计。然而，为了追求更高的真实感，此次我们在实拍过渡设计上进行了多次尝试。我们尝试了最新的AI技术——高斯扩散过渡效果。这种过渡效果不仅提升了视觉冲击力，还为发布会增添了大量动态感与活力。通过AI技术实现的平滑过渡，使不同场景之间的切换如同墨水扩散般自然流畅，完美展现了s19的时尚与科技融合。

In such an extreme timeframe, the team completed nearly 60 minutes long  launch event . Facing unprecedented extreme and complex shooting tasks, SBF received high recognition from clients and widespread attention in the industry. The success of this launch event is not only a great affirmation of the director and production teams but also strong support and help from the clients. Looking ahead, we anticipate bringing more surprises and miracles with vivo.

在如此极端的时间框架内，团队成功完成了近60分钟的发布会。面对前所未有的极端复杂拍摄任务，SBF获得了客户的高度认可和业界的广泛关注。此次发布会取得的成功，不仅是对导演和制作团队的极大肯定，也离不开客户的鼎力支持与协助。展望未来，我们期待与vivo携手带来更多惊喜与奇迹。