LiXiang L6 Virtual Launch 2024

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北京/设计爱好者/107天前/4890浏览
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LIXIANG L6 VIRTUAL LAUNCH 2024
LIXIANG L6 VIRTUAL LAUNCH 2024
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On April 18th, Li Xiang held the launch event for its new car, the new Li Xiang L6, and SBF had the honor of being invited by the Li Xiang brand to collaborate on this launch.
Through creativity, professionalism, strong execution, and resourcefulness, the team collaborated with Li Xiang's clients to achieve in 18-days.
4月18日,理想汽车举办了全新车型理想L6的发布会,SBF很荣幸受理想汽车品牌邀请,参与此次发布会的合作。
凭借创意、专业性、强大的执行力和资源整合能力,团队与理想汽车的客户紧密合作,在18天内圆满完成了此次项目。
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Similar to previous events, the scene was realistically designed, with high-quality production and an immersive experience.
与以往活动类似,本次活动的场景设计真实逼真,制作精良,并提供了沉浸式的体验。
However, what differed this time was that in every aspect, from the event setting to the promotional videos, and even in the speech script, warmth and sincerity were prevalent. Following the conclusion of the launch event, the Li Xiang L6 surpassed 10,000 pre-orders within just 72 hours.
然而,此次活动与以往不同之处在于,从活动场景到宣传视频,甚至在演讲稿中,都充满了温暖与真诚。在发布会结束后,Li Xiang L6仅用72小时便突破了10,000辆的预订量。
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And once again, SBF pushed the limits. Why do we say "once again"? Because from receiving the briefing to launching the event online, the entire process took just a brief 18 days. We crafted 5 scenes according to the tone of the event, employing Virtual Production technology. Despite the short timeframe, we remained steadfast in our commitment to using real set pieces combined with XR virtual elements, resulting in the creation of 4 authentic
SBF再次突破了极限。为什么我们说“再次”?因为从收到简报到在线启动活动,整个过程仅用了短短 18 天。我们根据活动基调打造了 5 个场景,并采用了虚拟制作技术。尽管时间紧迫,我们仍坚守承诺,将真实布景与 XR 虚拟元素相结合,最终产出4个真实的前景
The 3-day limit for shooting posed a significant challenge to our execution and creativity, especially with the turnover of 4 different ground setups.
3天的拍摄时限对我们的执行和创意提出了重大挑战,尤其是在需要更换4种不同地面布景的情况下。
This time, we also added interior detail shots into the mix. Within the intense 3-day timeframe, we simultaneously operated two studios—one for interior shots and the other for exterior shots—utilizing two sets of photography equipment, leaving no room for wasted seconds.
这一次,我们还添加了室内细节的镜头到混合。在紧张的3天时间内,我们同时运营了两个摄影棚,一个用于室内拍摄,一个用于室外拍摄,使用了两套摄影设备,不会造成时间的浪费。
LiXiang L6 Virtual Launch 2024
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LiXiang L6 Virtual Launch 2024
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LiXiang L6 Virtual Launch 2024
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LiXiang L6 Virtual Launch 2024
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LiXiang L6 Virtual Launch 2024
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LiXiang L6 Virtual Launch 2024
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LiXiang L6 Virtual Launch 2024
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LiXiang L6 Virtual Launch 2024
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LiXiang L6 Virtual Launch 2024
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LiXiang L6 Virtual Launch 2024
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With authentic soil, gravel, and terrain, as well as an abundance of creative props, our camera work was designed to be innovative and captivating.
凭借真实的土壤、碎石和地形,以及丰富的创意道具,我们的摄像工作旨在创新且引人入胜。
In a factory scene, We actually constructed a production line on-site to replicate real Li Xiang factory.
在一个工厂场景中,我们实际在现场建造了一条生产线来复制真实的Li Xiang工厂。
 Countless discussions on set design took place in the preliminary stages, along with numerous simulations and confirmations of construction structures and data. To match the scene's ambiance, we specifically transported white sand and vegetation from the southern region.
On-site, we closely monitored the status of the plants to ensure their freshness.
在前期阶段,我们进行了无数次关于布景设计的讨论,并进行了大量结构模拟和数据确认。为了与场景氛围相匹配,我们特意从南部地区运来了白色沙子和植被。
在现场,我们密切监控植物的状态,以确保其新鲜度。
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The creative team monitored the on-site shooting in real-time, while our UE Blueprint artist adjusted the engineering settings of the UE scene based on factors such as screen color discrepancies, lighting arrangements, and camera positioning. Through various angles, we sought to achieve the ideal composition, colors, and textures.
创意团队实时监控了现场拍摄过程,而我们的UE蓝图艺术家则根据屏幕颜色差异、灯光布置和摄像机位置等因素,对UE场景的工程设置进行了调整。通过多个角度的拍摄,我们力求实现理想的构图、色彩和纹理效果。
LiXiang L6 Virtual Launch 2024
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Every step was carefully considered and meticulously planned. In this era filled with opportunities and challenges, we look forward to Li Xiang and SBF bringing even more innovation and surprises to everyone.
每一步都经过深思熟虑并精心策划。在这个充满机遇与挑战的时代,我们期待Li Xiang与SBF为所有人带来更多创新与惊喜。
LiXiang L6 Virtual Launch 2024
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LiXiang L6 Virtual Launch 2024
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