Ferrari Roma Spider Launch 2023

Yet another collaboration with Havas Events Shanghai, SBF played a pivotal role in the launch of the Ferrari Roma Spider in China. In just 7 weeks, our team produced captivating visuals for the event, integrating projection mapping the Disguise server and laser technology.

在与上海Havas活动的另一次合作中，SBF在法拉利Roma Spider中国发布中发挥了关键作用。在短短7周的时间里，我们的团队为这次活动制作了精彩的视觉效果，整合了投影映射、伪装服务器和激光技术。

The event, held at Aranya, Qin Huang Island, Hebei Province, embraced the concept of “La Nuova Dolce Vita” – elegant, carefree driving beyond city limits. The half Dome, resembling Rome’s colosseum, was brought to life with projection mapping, creating an immersive experience.

此次活动在河北省秦黄岛的阿那亚举行，体现了“La Nuova Dolce Vita”的理念——优雅、无忧无虑地驾驶汽车，超越城市界限。半圆顶，类似于罗马的斗兽场，通过投影映射使其栩栩如生，创造出身临其境的体验。

The opening show began with a pseudo countdown, signaling the start of the event. As the countdown progressed, the 3D structure was dynamically scanned one by one, completing the other half of the stage, creating a sense of anticipation and excitement.

开幕式以一个伪倒计时拉开帷幕，标志着活动的正式开始。 随着倒计时的推进，3D结构被逐一动态扫描，完成了舞台的另一半，营造出一种期待与兴奋的氛围。

Laser technology added grandeur to the opening show, as laser beams dances gracefully across the stage, synchronizing with the projection mapping to create a mesmerizing interplay of lights, colors, and shapes.

激光技术为开幕式增添了壮丽的视觉效果，激光束在舞台上优雅地舞动，与投影 mapping 技术完美同步，营造出令人着迷的光影、色彩与形状的交织。

“The Foulard” symbolized lightness and nostalgia, evoking the glamorous 1960s lifestyle.

“The Foulard”象征着轻盈与怀旧，让人联想到20世纪60年代的璀璨生活方式。

In the reveal show, SBF’s video production artfully blended sequences of the Ferrari Roma Spider dynamically driving on open roads. To enhance the experience, a turntable was placed in the middle of the stage, allowing the visual rotate in sync with the dynamic driving scenes. As the stunning imagery of the Roma Spider’s exhilarating performance rotated on the stage, the turntable mirrored the motion, further immersing the audience in exhilarating experience.

在发布会上，SBF的视频制作巧妙地将法拉利Roma Spider在开放道路上动态驾驶的场景与视觉效果相结合。为了提升观赏体验，舞台中央放置了一个转盘，使视觉效果与动态驾驶场景同步旋转。

当Roma Spider令人惊叹的性能画面在舞台上旋转时，转盘也同步旋转，进一步让观众沉浸在令人兴奋的体验中。

“The Foulard’s” iconic association with the carefree lifestyle seamlessly intertwined with the joy of driving Roma Spider, highlighting the essence of “La Nuova Dolce Vita.” The brand video expertly overlaid on top showcased the Roma Spider’s signature features and the Ferrari brand’s legacy, adding a layer of sophistication to the entire presentation.

“Foulard”品牌与自由自在的生活方式的标志性关联，与驾驶Roma Spider的愉悦感完美融合，彰显了“La Nuova Dolce Vita”的精髓。品牌视频巧妙地叠加在画面上，展示了Roma Spider的标志性特征以及法拉利品牌的传承，为整个呈现增添了一层优雅。

The successful launch reaffirms SBF’s reputation as an innovative industry leader, delivering exceptional creative experiences across diverse industries. The dynamic driving sequences, coupled with the rotating visuals on the turntable, left a lasting impression on attendees, solidifying Ferrari’s position as a pinnacle of luxury and engineering excellence.

此次成功发布进一步巩固了SBF作为行业创新领导者的声誉，为各行各业带来了卓越的创意体验。动态驾驶场景与转盘上的旋转视觉效果相结合，给参会者留下了深刻印象，进一步巩固了法拉利作为奢华与工程卓越巅峰的地位。