宠物包装设计-同食·料理餐包设计
北京/平面设计师/1年前/7692浏览
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宠物包装设计-同食·料理餐包设计
在此项目服务中,我们我们深度了解了这款产品的市场定位与产品特点,并为产品确定了“毛孩子的主食餐盘”的概念,将“餐盘”这一人类生活中代表正式的一餐的元素融入设计中,更加深入强调产品的“主食”属性,通过在包装上直观展现食材来强调原料的新鲜,增强食品的食欲感受。
视觉上,我们利用食材的直观露出以及餐盘概念,制造与竞品的视觉差异,形成视觉吸引与认识。
In this project service, we deeply understood the market positioning and product characteristics of this product, and determined the concept of "staple food plate for furry children" for the product. We integrated the "plate", an element representing a formal meal in human life, into the design, further emphasized the "staple food" attribute of the product, and emphasized the freshness of the raw materials by intuitively displaying the ingredients on the packaging to enhance the appetite of the food.Visually, we used the intuitive exposure of the ingredients and the concept of the plate to create visual differences with competing products, forming visual attraction and recognition.
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