重庆/设计爱好者/1年前/5650浏览
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三套拉花设计紧扣不同主题内核,通过色彩语言与视觉符号的融合,精准触达多元用户需求,为车型注入个性化灵魂。
粉色日记:以 “少女心事的具象化表达” 为设计理念,采用温柔的粉色为主色调,搭配奶白与粉蓝作为辅助色。精准锁定 18-25 岁的年轻女性用户,她们热爱分享生活点滴,追求兼具可爱与精致的出行符号,粉色系拉花恰能成为其个性态度的移动宣言。
街头霸王:以“打破常规的街头美学” 为核心,通过几何切割、涂鸦笔触与街头标语等元素,塑造出不羁的潮流气场,以高饱和色调彰显反叛精神。聚焦 18-30 岁的潮流青年,涵盖街头文化爱好者,拒绝千篇一律,成为其街头身份的鲜明标识。
秘密花园:以 “都市中的秘境逃逸” 为设计灵感,致敬经典爱丽丝动画,以热烈而神秘的红色为主色,叠加黑与白勾勒出隐藏在都市角落的花园景象。其用户群体主要为 20-35 岁的都市女性,她们在快节奏生活中向往自然疗愈,拥抱内心宁静的移动秘境符号。
三套设计通过色彩与主题的深度绑定,让长安糯玉米从代步工具升级为用户个性的延伸,每一款拉花都是一场流动的自我表达。
The three sets of floral designs closely follow different theme cores, and through the integration of color language and visual symbols, accurately reach diverse user needs, injecting personalized soul into the car model.
Pink Diary: Based on the design concept of "concrete expression of a girl's inner thoughts", using gentle pink as the main color tone, with milk white and pink blue as auxiliary colors. Accurately targeting young female users aged 18-25, who love to share their daily lives and pursue travel symbols that are both cute and exquisite, pink floral patterns can become a mobile declaration of their personality attitude.
Street Fighter: With the core of "breaking the conventional street aesthetics", through elements such as geometric cutting, graffiti brushstrokes, and street slogans, it shapes an unrestrained trendy atmosphere and highlights the rebellious spirit with high saturation colors. Focusing on trendy youth aged 18-30, including street culture enthusiasts, rejecting uniformity and becoming a distinctive symbol of their street identity.
Secret Garden: Inspired by the concept of "escape from the secret realm of the city", paying tribute to the classic Alice animation, the garden features a lively and mysterious red as the main color, combined with black and white to outline the hidden garden scenery in the corners of the city. Its user group is mainly urban women aged 20-35, who yearn for natural healing and embrace the symbol of inner peace in their fast-paced lives.
Three sets of designs, through the deep binding of color and theme, upgrade Chang'an Nuo Corn from a means of transportation to an extension of user personality. Each flower pulling design is a flowing self-expression.
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